Senior Director of Growth Marketing

Screencastify•Chicago, IL

5h•$150,000•Hybrid

About The Position

Castify is seeking a high-impact Sr. Director of Growth Marketing to join their team. This role will own both strategy and execution across demand generation and product marketing to drive measurable revenue growth across self-serve and sales-led motions. The Senior Director of Growth Marketing will report directly to the President, GTM, and play a key role in shaping and scaling the overall marketing function. This role requires a hands-on approach, executing alongside a lean team and building the foundation for future growth.

Requirements

Proven experience in B2B SaaS growth marketing, directly driving pipeline and revenue growth.
Experience in early-stage or growth-stage startups (fewer than 50 people) and thrive in environments that require full ownership and an entrepreneurial mindset.
Excel at building and scaling demand generation engines that connect marketing activity to measurable business outcomes.
Strong GTM partnership experience, working closely with Sales to design, define and execute high-impact go-to-market strategies.
Track record of expanding products into new markets or customer segments.
Deep product marketing expertise, including positioning, messaging, segmentation and translating product capabilities into revenue-driving campaigns.
Thrive in hands-on leadership roles where you are responsible for both setting strategy and driving execution in a fast-paced environment.
Operate as a self-driven problem solver with a results-oriented approach.
Experience marketing products in the Chrome Web Store.

Responsibilities

Understand and own the full marketing lifecycle.
Develop and execute marketing strategies to drive revenue growth while collaborating closely with the Sales team.
Align Marketing initiatives to closed revenue.
Leverage B2C demand to drive B2B sales.
Create a consistent outbound sales and marketing motion.
Define and own a comprehensive communication framework across the customer and product journey, leveraging email, notifications, in-product prompts, and other channels to drive engagement and retention.
Serve as the go-to product expert, creating sales enablement materials, customer-facing content, and internal training programs to support customer success and sales teams.
Conduct user interviews, analyze customer needs, and gather market insights to inform messaging, positioning, and go-to-market strategies.
Represent Screencastify at conferences, industry events, and customer meetings, advocating for the brand and gathering insights to improve market positioning.
Lead and inspire a lean marketing team, consisting of one individual contributor, providing guidance, strategy, mentorship, and constructive feedback.
Implement coaching strategies to enhance the performance of the marketing team, fostering a collaborative and high-performance culture that drives increased sales, top of funnel traffic, and conversions.
Work closely with the executive team to develop and execute strategic marketing plans aligned with the company's overall objectives.
Drive initiatives to reach new accounts and expand the company's market share within the K-12 education sector while launching new campaigns to expand into new markets such as post-secondary education and corporate.
Align our messaging and value proposition with market needs.
Establish and monitor key performance indicators (KPIs).
Provide regular, detailed reports on individual and team performance, identifying areas for improvement and success.
Collaborate with product development, sales, and customer success teams to ensure alignment with company-wide initiatives.
Act as a liaison between the marketing team and other departments to foster a cohesive and collaborative work environment.