Director, Growth Marketing

Unite Us

11h•$150,000 - $172,500•Remote

About The Position

The Director, Growth Marketing is responsible for building and scaling the demand generation engine that drives new pipeline creation and revenue growth across our buyer segments. The right candidate is energized by standing up new capabilities and refreshing processes, not just optimizing mature ones. Reporting to the Senior Vice President, Marketing and Communications, this role leads a team spanning demand generation, digital marketing, marketing automation, and event marketing, plus agency and vendor relationships. The right candidate brings deep B2B SaaS experience, understands long-cycle enterprise and government sales, and thrives building new capabilities.

Requirements

10+ years of progressive marketing experience in B2B SaaS, with significant time in demand generation or growth marketing leadership.
5+ years building and leading marketing teams of 5+ people.
Track record of building demand generation programs and infrastructure — not just inheriting mature systems. Comfortable in environments where processes, tools, and playbooks need to be created.
Experience with account-based marketing and selling into multi-stakeholder buying committees with long sales cycles (12+ months).
Proficiency with marketing automation platforms, CRM (Salesforce), and analytics tools.
Practical experience using AI tools to improve marketing productivity.

Responsibilities

Build and own the growth marketing strategy — defining target segments, channel mix, campaign architecture, and pipeline targets in close partnership with the SVP of Marketing and Communications and Sales leadership.
Design and execute multi-channel demand generation programs including account-based marketing (ABM), digital advertising, content syndication, paid and organic digital channels, email nurture, and webinar programs tailored to targeted buyer personas.
Identify and implement the right tools, platforms, and processes to support scalable demand generation — standing up capabilities that don't exist today where needed.
Introduce AI-assisted workflows across marketing operations — including content production, campaign optimization, and lead scoring — to increase team velocity and efficiency.
Establish clear KPIs and reporting for demand generation: pipeline contribution, conversion rates, cost per opportunity, and channel-level ROI. Build the dashboards and cadences to make this data actionable.
Partner with Revenue Operations to strengthen lead management infrastructure; scoring models, routing logic, CRM integration — ensuring clean handoffs to Sales.
Collaborate with Sales to define and improve the inbound lead process, including qualification criteria, distribution logic, and follow-up cadence.
Own the company's event strategy, including Unite Us-hosted events and One Continuum, the annual customer conference — with clear goals tied to pipeline generation and customer engagement.
Develop field marketing programs aligned to state-level and regional sales priorities, including presence at key industry events.
Build demand generation approaches tailored to complex, multi-stakeholder procurement cycles and policy-aligned thought leadership.
Support healthcare IT analyst relations and amplify customer evidence programs — case studies, ROI stories, peer references — that accelerate deals and strengthen competitive positioning.
Ensure marketing data practices and tracking align with healthcare data sensitivity and evolving digital privacy requirements.
Build, lead, and mentor a high-performing growth marketing team — setting clear expectations, managing performance, developing talent, and managing agency relationships and budget.

Benefits

Medical, Dental, and Vision insurance for team members and eligible partners and dependents, including unlimited virtual mental health and acute medical visits.
Wellness benefits, such as the Employee Assistance Program (EAP) and wellness platform subscription.
Flexible Time Off, including volunteer days and mental health days.
14 paid, company-wide holidays.
Paid Parental Leave (including adoptive parents).
Employee Resource Groups.
Tax-advantaged health savings accounts (HSAs), flexible spending accounts (FSAs), and commuter benefits.
401(k) with Employer Match, immediate vesting and financial wellness resources.
Company-paid Life and AD&D insurance, with the option to purchase additional coverage.
Disability Coverage.
Accident Insurance.
Pet Insurance.
All necessary equipment provided for remote work, including a computer, mouse, keyboard, and other approved WFH supplies.