Growth Marketing Manager, Ecommerce

Blinkjoy•Encinitas, CA

1d•$100,000 - $120,000•Hybrid

About The Position

Blinkjoy is the fastest-growing therapeutic eye care company dedicated to transforming the way chronic eye conditions are managed through clinically backed, consumer-friendly ocular wellness products. We operate at the intersection of health, wellness, and beauty with a suite of consumer devices, lid hygiene products, and skincare designed to address conditions such as dry eye disease, ocular rosacea, styes, and other common eye health concerns. We work closely with leading eye care experts to ensure our products are clinically grounded, while also bringing a consumer-first approach to design, usability, and experience that the category has historically lacked. With tens of thousands of customers and strong momentum across both direct-to-consumer and professional channels, Blinkjoy is positioned to become the leading brand in ocular wellness worldwide. Join us in shaping how people think, feel, and care for their eyes every day. We are looking for a Growth Marketing Manager to spearhead marketing strategy, performance, and execution for our direct-to-consumer business. This role is ideal for someone who enjoys building systems, managing agencies and contractors, coordinating creative production, and driving measurable growth across multiple channels. This is a highly visible role with significant ownership and the opportunity to help shape the future of a fast-growing consumer brand.

Requirements

5+ years of hands on experience in growth marketing, performance marketing, or e-commerce marketing
Experience scaling a DTC brand from $1M-$20M+ in annual revenue
Strong understanding of Shopify, Meta Ads, Google Ads, email marketing, and attribution
Comfortable managing agencies, freelancers, and cross-functional partners
Highly analytical and data-driven
Strong project management and communication skills
Able to operate independently and make decisions without constant oversight

Responsibilities

Own key growth metrics including revenue, CAC, AOV, LTV, conversion rate, customer acquisition
Identify opportunities to improve customer acquisition efficiency and lifetime value across Shopify, Amazon, Meta, Google, email, and other channels
Partner with designers and developers to improve landing pages, PDPs, bundles, offers, and overall conversion rates
Support product launches and promotional campaigns across all channels
Serve as the primary manager for our marketing agencies and contractors
Coordinate work across paid media, email marketing, creative production, social media, and content teams
Establish clear priorities, timelines, and accountability
Ensure all partners are aligned around company goals and growth objectives
Build and manage a structured creative roadmap in partnership with our Creative Production Manager
Coordinate production of UGC, video ads, static creatives, landing pages, and promotional campaigns
Analyze creative performance and translate insights into future testing plans
Help ensure a consistent and compelling brand experience across all customer touchpoints
Create and maintain weekly marketing performance dashboards
Present insights, recommendations, and priorities directly to leadership
Help develop monthly and quarterly growth plans
Support budgeting and forecasting for marketing investments