Director, Growth Marketing
About The Position
BWZ is building its growth engine from scratch, and this is the person who builds it. As Director of Growth Marketing, you'll own audience acquisition, conversion optimization, and the experimentation systems that make both improve continuously. You'll be responsible for getting the right people into BWZ's ecosystem efficiently and at scale, across paid campaigns, partner programs, events, and audience products. You'll report to the COO and work closely with Media, Revenue Products, Events, RevOps, and Audience Ops. There's a blank canvas here: the measurement systems exist but need formalizing, the paid acquisition model is unproven, and the role of this hire is to validate and build it. If you've spent your career optimizing someone else's growth playbook, this probably isn't the right fit. If you've built one, it is.
Requirements
- Proven track record in growth marketing or paid acquisition, ideally in a media, newsletter, or audience-driven business
- Hands-on experience running paid campaigns (Meta, LinkedIn, or equivalent) — not just overseeing them
- Strong conversion optimization skills: landing pages, funnel analysis, A/B testing
- Familiarity with CRM and audience data platforms
- Experience building reporting systems and dashboards, not just reading them
- Demonstrated ability to operate without a team; building processes from scratch rather than managing existing ones
- Strong analytical instincts: you know what data matters and you make decisions from it
- Experience working cross-functionally with product, design, and content teams
- Prior team leadership experience (even if managing a small team or contractors)
Nice To Haves
- Background in a newsletter business or audience-first media company
- Familiarity with diagnostic or assessment-based audience products
- Experience in B2B audience acquisition (targeting professionals, not consumers)
- Copywriting ability — helpful for rapid campaign iteration without a dedicated writer
- Experience at a company going through early-stage growth infrastructure build-out.
Responsibilities
- Own paid acquisition strategy across social, retargeting, and high-intent placements
- Build and manage referral programs and cross-promotional partnerships (partner newsletters, event businesses, co-marketing)
- Develop conversion pathways into BWZ's membership, events, and audience products
- Optimize landing pages and signup flows to improve acquisition efficiency
- Partner with Media to amplify high-performing editorial and audience content
- Partner with the GTM team to craft campaign amplification add-on products
- Audit and improve onboarding flows for newsletters, diagnostics, and events
- Identify funnel drop-off points and run structured tests to address them
- Work directly with developers and designers to implement web funnel improvements
- Partner with Audience Ops and Revenue teams to improve lifecycle progression
- Build and run a repeatable A/B testing framework across channels, messaging, and offers
- Establish testing priorities, a regular experiment cadence, and a reporting rhythm
- Operationalize successful experiments
- Share learnings across Media, Revenue, and Leadership so the whole org gets smarter
- Establish baseline tracking across acquisition and conversion funnels in the first 30 days
- Build and maintain a live dashboard tracking acquisition, conversion, CAC, and experiment performance
- Define and track the LTV model for BWZ's subscriber base (email engagement + inventory monetization)
Benefits
- competitive performance based bonus structure
- comprehensive benefits package
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
