Director - Growth Leader for Brand Marketing

RYOBI•Anderson, SC

About The Position

TTI Consumer Power Tools, Inc. is hiring a Director-level Growth Leader at its Anderson, South Carolina location. The role manages initiatives that drive consumer acquisition, conversion, retention, and customer lifetime value. It connects brand marketing, demand generation, digital engagement, and commerce to turn consumer interest into measurable business growth. The Growth Leader works with brand, performance advertising, creative, consumer insights, analytics, and sales teams to identify opportunities to acquire consumers, increase purchase frequency, and deepen engagement across the product ecosystem. The role is responsible for developing growth plans aligned with revenue goals, consumer priorities, product launches, and seasonal opportunities. It coordinates acquisition, lifecycle, commerce, and product ecosystem initiatives; manages a prioritized testing roadmap; and analyzes performance to recommend where investment should be expanded, adjusted, or discontinued. Success is measured through acquisition and efficiency, conversion improvements, incremental revenue and profitable growth, repeat purchases and retention, cross-category purchasing, customer lifetime value, growth of identifiable first-party audiences, and the business impact of testing and optimization.

Requirements

Bachelor’s degree in marketing, business, analytics, or a related field, or equivalent practical experience.
Five or more years of experience in growth marketing, digital marketing, e-commerce, or consumer lifecycle management.
Demonstrated success improving acquisition, conversion, retention, or customer lifetime value.
Experience working across paid media, CRM, content, and commerce channels.
Strong analytical skills and familiarity with web analytics, CRM platforms, and performance dashboards.
Working knowledge of consumer segmentation, customer journeys, and structured experimentation.
Ability to translate insights into actionable programs and manage multiple initiatives.
Strong collaboration, communication, and project management skills.

Nice To Haves

Consumer brand, retail, e-commerce, or durable goods experience.

Responsibilities

Develop and execute growth plans aligned with revenue goals, consumer priorities, product launches, and seasonal opportunities.
Partner with advertising, content, affiliate, and retail teams to attract new consumers and generate qualified demand.
Use consumer insights, purchase behavior, and first-party data to identify priority audiences and tailor growth initiatives.
Identify friction across websites, landing pages, product pages, and retailer purchase journeys, and coordinate improvements to increase conversion.
Partner with CRM teams to develop onboarding, engagement, cross-sell, replenishment, and reactivation programs.
Develop programs that encourage first purchase, adoption of complementary products, and continued participation in the brand’s ecosystem.
Manage a prioritized testing roadmap across audiences, messaging, offers, channels, and consumer experiences.
Coordinate growth initiatives with sales and e-commerce teams to support retailer traffic, conversion, and sell-through.
Monitor results, identify growth opportunities, and recommend where to expand, adjust, or discontinue investment.
Manage project timelines, dependencies, and accountability across internal teams and external partners.