Growth Lead

Mecka•Markham, ON

18h

About The Position

Mecka AI is building the data infrastructure layer for robotics and embodied AI. We design and operate global systems for data capture, data labeling, and hardware-enabled workflows used by leading AI and robotics teams. Our work sits at the intersection of software, operations, and real-world execution — where reliability, speed, and quality all matter. Robotics will become the largest industry in human history — larger than anything that has come before it. As intelligent machines move into the physical world, they will dramatically expand global GDP, raise the material standard of living for everyone, and ultimately help make humanity a multiplanetary civilization. None of that happens without one thing: enormous amounts of high-quality, real-world data. Mecka AI builds that foundation. We are the data infrastructure layer for robotics and embodied AI — the substrate that teaches machines to perceive, reason, and act in reality. Get this right, and we accelerate the most important technological transition of our time. Excellence as the baseline. We hold an extremely high bar and expect the best work of your career. Mediocrity isn't interesting to us. Highly technical. We reason from first principles, not by analogy. The best argument wins — regardless of title or tenure. Truth-seeking. We are relentlessly honest with ourselves and each other. We chase reality — measured, not assumed — and kill our own bad ideas fast. Maniacal urgency. The work matters and the clock is real. We move fast, ship, measure, and iterate. Extreme ownership. You own outcomes end-to-end — no hand-offs, no excuses, no waiting for permission. Hardcore. This is a high-intensity environment for people who want to do the defining work of their lives. We’re hiring a Marketing Lead to own shared marketing services across Mecka, including paid acquisition, inbound demand generation, and global PR. This is a high-impact, 0 → 1 role responsible for building and scaling how we generate demand, shape our narrative, and convert inbound interest into pipeline. You will operate across ads, content, inbound funnels, and PR, working closely with leadership, sales, and product to ensure we consistently drive high-quality inbound and strong market positioning.

Requirements

5+ years of experience in marketing, growth, or demand generation
Experience owning paid acquisition and inbound funnels
Experience working with PR, media, or brand positioning
Strong understanding of B2B marketing and lead generation
Experience working cross-functionally with sales and product teams
Highly ownership-driven and execution-focused
Strong at balancing creative and analytical thinking
Comfortable operating in 0 → 1 and fast-changing environments
Clear and structured in how you think about funnels and growth
Focused on driving real business outcomes, not vanity metrics

Nice To Haves

Experience at a high-growth startup or scaling company
Experience marketing to technical audiences (AI, robotics, infrastructure, etc.)
Strong track record of driving inbound pipeline and measurable growth
Experience managing external agencies or PR firms
Strong analytical mindset with focus on performance and ROI

Responsibilities

Own and scale paid channels (Google, LinkedIn, Twitter/X, etc.)
Manage budget allocation, targeting, and creative testing
Optimize for high-quality inbound leads and pipeline conversion
Continuously test and iterate on campaign performance and ROI
Build and optimize inbound flows from first touch → conversion
Improve website, landing pages, and conversion funnels
Define and track key metrics across the funnel (traffic → leads → qualified pipeline)
Partner with sales to ensure strong lead qualification and follow-up systems
Own PR strategy and execution across major media outlets
Manage relationships with journalists, publications, and external partners
Drive press coverage, announcements, and narrative positioning
Shape how Mecka is positioned in the market (AI, robotics, data infrastructure)
Oversee creation and distribution of high-signal content (case studies, announcements, technical content)
Ensure consistent messaging across all channels
Leverage content to support inbound growth and PR efforts
Partner with internal teams to extract and publish customer wins and insights
Build dashboards to track campaign performance, inbound metrics, and ROI
Monitor and improve CAC, conversion rates, and pipeline quality
Implement tools and systems for scalable marketing operations
Continuously refine strategy based on data and performance insights