Growth Lead

Anon•San Francisco, CA

4d•Onsite

About The Position

Own Anon's channel mix. Decide what we test, in what order, with what budget, across cold outreach, organic, paid, and partnerships — then design the experiments, instrument them, and double down on what works. Sales is currently founder-led. We need a counterpart who owns the system feeding sales — the channel mix, the experiments, the measurement — so we can scale beyond what one person can run by hand. This is our highest-priority hire.

Requirements

Demonstrable AI-native workflow.
Strong analytical chops, with examples of experiments designed and analyzed.
Clear, structured writing skills for drafting sequences, briefs, and internal memos.
Comfort with ambiguous problems and working within a small team.
AI fluency: thinking with AI as a default collaborator.
High proficiency in data analytics: fluent with analytics tooling and reasoning from numbers.
High proficiency in experimentation: designing clean tests, understanding statistical power, and distinguishing signal from noise.
High proficiency in first-principles thinking.
Coding experience: comfortable enough to move independently with AI assistance.

Nice To Haves

Experience marketing professional services or specialty SMB (med spas, aviation, legal/visa/hospitality).
Familiarity with experimentation and analytics tooling (Looker Studio, PostHog, basic SQL, etc.).
Experience building a multi-channel growth system at a small company.

Responsibilities

Own the channel-mix portfolio, including cold outreach (email, LinkedIn, Instagram, etc.), organic content, paid (Google Ads and beyond), and partnerships (trade associations, integrators, communities).
Decide on budget allocation and re-allocate weekly.
Run experiments end-to-end: hypothesis, instrumentation, execution, analysis, and iteration.
Design experiments including landing pages, positioning, offer/packaging, sequences, hooks, and creatives.
Document learnings to ensure continuous improvement.
Pull in necessary resources (Sales Lead, Content Lead, contractors, internal agents) for each experiment.
Set key metrics and establish a cadence for reviews.
Define what success looks like for each channel and build a scorecard within the dashboard.
Run a weekly growth review with the team.
Utilize and push the limits of internal tools and dashboards for audits, strategies, and reporting.
Partner with the team to extend internal tools when new instrumentation is needed for experiments.