Growth Lead

Rouge CareMontreal, QC
Remote

About The Position

Rouge Care is a premium red light therapy company building the future of health technology through clinically inspired wellness devices, software, and design. We are looking for a Growth Lead to help scale Rouge Care through paid acquisition, experimentation, and channel optimization.

Requirements

  • 5+ years managing paid media for e-commerce brands
  • Deep understanding of Meta Ads and Google Ads
  • Experience with TikTok and Pinterest advertising
  • Strong understanding of Shopify, Klaviyo and GA4
  • Creative performance mindset to scale
  • CRO and experimentation mindset
  • Strong analytical and problem-solving skills
  • Ability to work autonomously in a remote environment
  • Comfortable moving fast and taking ownership

Responsibilities

  • Execute and optimize paid media campaigns across Meta, Google, TikTok, and Pinterest
  • Manage budgets, bidding, audience strategy, and campaign structure
  • Analyze performance across funnels, creatives, offers, and landing pages
  • Launch and manage creative testing initiatives
  • Identify growth opportunities and scaling levers
  • Collaborate with the creative team on ad concepts, hooks, messaging, and formats
  • Run CRO experiments across landing pages, PDPs, bundles, and offers
  • Work with the developer to launch experiments quickly
  • Contribute ideas and recommendations for SEO, Email/SMS, and website performance
  • Monitor KPIs including MER, ROAS, CAC, CVR, and revenue contribution

Benefits

  • Remote-first work environment
  • 4 weeks vacation
  • 5 personal/sick days
  • Group insurance
  • RRSP matching up to $5,000
  • $500 annual health & wellness flex allowance
  • Legendary christmas party
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