Growth Lead
Rouge Care•Montreal, QC
•Remote
About The Position
Rouge Care is a premium red light therapy company building the future of health technology through clinically inspired wellness devices, software, and design. We are looking for a Growth Lead to help scale Rouge Care through paid acquisition, experimentation, and channel optimization.
Requirements
- 5+ years managing paid media for e-commerce brands
- Deep understanding of Meta Ads and Google Ads
- Experience with TikTok and Pinterest advertising
- Strong understanding of Shopify, Klaviyo and GA4
- Creative performance mindset to scale
- CRO and experimentation mindset
- Strong analytical and problem-solving skills
- Ability to work autonomously in a remote environment
- Comfortable moving fast and taking ownership
Responsibilities
- Execute and optimize paid media campaigns across Meta, Google, TikTok, and Pinterest
- Manage budgets, bidding, audience strategy, and campaign structure
- Analyze performance across funnels, creatives, offers, and landing pages
- Launch and manage creative testing initiatives
- Identify growth opportunities and scaling levers
- Collaborate with the creative team on ad concepts, hooks, messaging, and formats
- Run CRO experiments across landing pages, PDPs, bundles, and offers
- Work with the developer to launch experiments quickly
- Contribute ideas and recommendations for SEO, Email/SMS, and website performance
- Monitor KPIs including MER, ROAS, CAC, CVR, and revenue contribution
Benefits
- Remote-first work environment
- 4 weeks vacation
- 5 personal/sick days
- Group insurance
- RRSP matching up to $5,000
- $500 annual health & wellness flex allowance
- Legendary christmas party
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Upload and Match Resume
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
