Growth Lead, Marketplace

Circle•,

10d•$147,000 - $160,000•Remote

About The Position

Circle is hiring a Growth Lead to own the demand engine for Discover, its discovery marketplace where people can find creators, communities, and products that support personal and professional goals. The role is responsible for growing marketplace traffic, engagement, GMV, and transaction volume, and for developing growth programs across experimentation, lifecycle email, SEO/AEO, creator success, analytics, and reporting. The Growth Lead reports directly to the GM of Discover and works closely with Circle’s co-founders. The role partners with the Discover product team, paid media, data, brand and design, lifecycle marketing, partnerships, and other teams. It is fully remote and open to candidates in any North American time zone. Circle is a fully remote company of around 270 team members across more than 30 countries. The company works asynchronously across time zones, does not track hours, and holds company offsites twice a year. Circle offers globally available, U.S.-benchmarked compensation, company equity with ongoing refresh grants, and 35 days of paid time off each year, along with a benefits package supporting health, wellbeing, and professional growth.

Requirements

Track record of owning a revenue or GMV target across multiple channels and delivering growth with measurable results.
Experience with email and lifecycle marketing, including building a program from scratch and determining success measures beyond opens and clicks.
Experience acquiring email subscribers profitably and growing their value over time.
Able to work hands-on as a player-coach, including writing emails, building pages, talking to creators, setting up reporting, and analyzing results.
Deep understanding of marketplaces and/or businesses with strong network effects, with sound judgment about growing marketplace demand.
Able to learn quickly, experiment aggressively, and use results to assess ideas, including experiments that do not succeed.
Comfortable working in a fast-paced environment with ambiguity and learning new technologies as projects require.
Exceptional written and verbal English communication skills (CEFR C2 or equivalent).

Nice To Haves

Experience growing a marketplace’s demand side and strong opinions about marketplace network effects.
Ability to explain what drove revenue or GMV growth, what worked, and what did not.

Responsibilities

Own growth for the Discover marketplace by driving traffic, experimenting with how consumers find and engage with Discover, and growing GMV and transaction volume.
Run A/B tests and experiments to improve traffic acquisition, engagement, and retention, including tests of marketplace content, recommendation algorithms, and marketplace structure.
Build end-to-end lifecycle email programs, including a recommendations newsletter, subscriber acquisition offers, and email programs to convert visitors into repeat buyers.
Build an SEO/AEO program to grow Discover’s organic reach across product pages and distribution partnerships with creators on Circle.
Drive success for creators listed on Discover by sending converting, retained buyers, diagnosing categories that attract traffic but underconvert, and applying those insights across the marketplace.
Build and own reporting on funnel performance by category, cohort retention of Discover-sourced members, and creator earnings from the marketplace; share performance and recommendations with leadership.
Partner with the GM of Discover and co-founders to shape growth priorities and collaborate with the product team to evolve the product.
Work hands-on across growth activities, including writing emails, building pages, communicating with creators, setting up reporting, and reviewing results.