Growth Lead

Passionfroot•New York, NY

2d•$150,000 - $180,000•Hybrid

About The Position

Passionfroot is seeking its first Growth Lead to own the full growth engine, from acquisition to activation to expansion. This role offers a unique opportunity to define and build the playbook for the emerging category of creator-led growth. The ideal candidate will have a strong background in growth at high-growth B2B SaaS or marketplace startups, with experience owning growth end-to-end. This is a hands-on, operator role with direct input into positioning, channels, and scaling the go-to-market motion, working directly with the founders in a fast-paced, data-driven environment.

Requirements

Strong growth background at a high-growth B2B SaaS or marketplace startup
Experience owning growth end-to-end, not just a single channel
Comfortable taking an ad hoc, founder-run process and turning it into a system others can run, not just layering more channels on top of the chaos
Comfortable operating with imperfect data and moving fast anyway
Sharp analytical instincts paired with strong creative/marketing judgment
Hands-on operator who is happy building from scratch and getting into the weeds early
Strong communicator who can represent the company credibly and compellingly
High ownership and ability to operate with speed

Nice To Haves

Marketplace or two-sided platform growth experience is a strong plus — you understand that demand and supply both need active management

Responsibilities

Own the full growth engine end-to-end — inbound, outbound, content, social, events, webinars, and partnerships — not just a single channel
Build and scale the systems for a repeatable motion
Design and run experiments to improve activation and conversion
Build attribution and reporting so the team knows what's actually working and why