Growth Lead

GovDash • New York, NY

17h • Onsite

About The Position

GovDash is seeking a Growth Lead to drive demand, establish attribution infrastructure, and generate pipeline for their AI platform that assists businesses in winning and managing government contracts. This role is responsible for end-to-end campaign management, from strategy to execution and measurement, with a focus on generating qualified pipeline. The Growth Lead will work closely with product marketing, field marketing, sales, engineers, and content teams. This is a builder's role in a fast-paced environment, leveraging AI tools to enhance efficiency and impact.

Requirements

• 3 to 5 years in B2B SaaS marketing with experience in demand generation and positioning.
• Demonstrated experience with a campaign, including spending, generation, and adjustments.
• Hands-on marketing operations experience: audience segmentation, automation and workflows, UTM tracking, Google Tag Manager, and conversion tracking.
• Fluency with marketing tools: Google Analytics, Google Ads, Looker Studio, SEMrush, or similar.
• Experience running paid campaigns across Reddit Ads, Bing Ads, LinkedIn, and ABM platforms.
• Strong writing skills, with the ability to translate technical features into concise messages for executives.
• Proficiency and strong opinions on using AI tools for marketing.
• Experience marketing to government contractors or enterprise software buyers.
• A genuine interest in government contracting and its impact.

Nice To Haves

• A pipeline-heavy background is a plus.

Responsibilities

• Build, launch, and optimize demand generation campaigns including paid advertising (LinkedIn, Google, Reddit, Bing), lifecycle and nurture programs, and landing pages.
• Build and manage campaign audiences, including segmentation, list building in HubSpot and ad platforms, and data hygiene.
• Develop and manage marketing automation and workflows for lead routing, nurturing, and sales handoffs.
• Own the tracking layer, including Google Tag Manager, conversion tracking, and UTMs, to ensure lead and campaign attribution.
• Collaborate with product marketing on product launches, including enablement, email campaigns, LinkedIn content, blog posts, landing pages, and webinars.
• Anchor campaigns to major government solicitations and vehicles.
• Report weekly on pipeline indicators and adjust campaign strategies based on performance.

Benefits

• Opportunity to build the brand in a massive, underserved market.
• End-to-end ownership of outcomes with direct impact.
• Direct line to leadership and influence on product roadmap and go-to-market strategy.
• Daily use of AI tools to enhance productivity.
• What you ship generates real pipeline every month.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed