Growth Lead, Paid

Middesk • New York, NY

4d • $130,000 - $170,000 • Hybrid

About The Position

Middesk is hiring a senior individual contributor to own its paid acquisition engine and the qualified pipeline generated by paid spend. The role covers the paid channel mix—including search, social, display, retargeting, intent and review-site placements, and sponsored content—as well as agency management, budget allocation, channel measurement, and paid-specific landing experiences. The goal is to build paid acquisition into a demand engine with a defensible CAC and payback model, tying spend to qualified pipeline and revenue rather than clicks, impressions, or MQLs.

The Growth Lead will develop a unified channel and budget strategy, establish a continual process for testing and reallocating spend, and partner with EPD on landing pages and conversion tracking. They will also coordinate with the Named Accounts team on campaigns targeting named accounts and build evidence-based cases for increasing investment. This is a senior, hands-on role that combines strategic planning with direct execution of briefs, analysis, and modeling.

Middesk uses a hybrid work model. This role is expected to work from the New York City or San Francisco office 2–3 days per week, and candidates should live within commuting distance.

Requirements

• At least 5 years of hands-on paid acquisition or demand generation marketing experience.
• Ability to see and coordinate the full paid motion, including channel mix, measurement, creative, and landing pages.
• Track record of personally owning an end-to-end business number in a high-growth environment, with budget accountability.
• Experience running paid media across more than one channel at a meaningful budget.
• Measurement discipline to defend a CAC and payback model directly to executive stakeholders and willingness to stop investing in underperforming channels.
• Technical fluency to hold an agency accountable and evaluate its recommendations.
• Ability to combine strategic planning with hands-on execution.

Nice To Haves

• Background in management consulting or an early operating role at a high-growth startup.
• Experience owning a paid acquisition budget end to end at a B2B SaaS or fintech company.
• Experience building CAC and payback models and defending them to executive stakeholders.
• Familiarity with modern paid platforms and measurement tools, and a point of view on using AI for targeting, creative testing, or bidding.

Responsibilities

• Own Middesk's paid demand engine across paid search, paid social, display and retargeting, intent and review-site placements, and sponsored content.
• Build a unified paid budget and channel mix, and manage the agency as a vendor executing the candidate's strategy.
• Develop a CAC and payback model by channel and segment that connects spend to qualified pipeline and revenue.
• Run a continuing queue of channel, audience, and creative tests; reallocate budget toward successful tests and cut what is not working.
• Partner with EPD to build and iterate paid-specific landing pages and conversion tracking that feeds into shared funnel instrumentation.
• Document which campaigns should support the Named Accounts motion and which should run independently, and maintain a shared calendar with that team.
• Build evidence-based cases for scaling spend by demonstrating that additional investment will pay back.
• Personally execute work such as briefs, data analysis, and modeling, in addition to setting strategy.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed