Group Sales Manager

Valor Hospitality Partners•Cincinnati, OH

10d

About The Position

The Group Sales Manager plans for group meetings, conferences, and social events, providing a high level of customer service while multitasking, working under pressure, meeting deadlines, and achieving daily targets. The role handles group inquiries and booking, sells SMERF groups, manages event and room-block details, and coordinates with clients and hotel departments to ensure successful group business and events. The manager serves as an on-site client contact, conducts site and planning visits and meetings, supports revenue generation through hotel upselling, and maintains accurate event documentation and sales records. The role also coordinates group arrivals, VIP arrangements, guest amenities, billing documentation, reward points, and photo and video shoot bookings. The position requires collaboration with sales, culinary, front desk, housekeeping, food and beverage, accounting, and other hotel teams.

Requirements

Advanced written, verbal, and interpersonal communication skills.
Ability to prioritize and organize work assignments.
Ability to work well in stressful, high-pressure situations.
Knowledge of hotel sales systems, including merging menus, blocking function space, and creating BEOs.
Ability to host or facilitate effective meetings.
Ability to build high-level performance and consistency through appropriate use of time and effort.
Ability to use systems, tools, and resources to accomplish results and achieve goals.
Ability to build engagement and loyalty to the hotel and lead with accountability.
Ability to perform outside sales calls, service groups, conduct site inspections, attend meetings, and participate in travel and community or industry functions.
Ability to lift up to 10 pounds.

Responsibilities

Receive and complete inquiries for group meetings, events, and rooms-only groups, distributing inquiries to the appropriate Sales Manager according to Sales Team Deployment.
Directly sell and book SMERF groups.
Build strong relationships with customers and understand their needs.
Create detailed event orders and diagrams; enter rooming lists; and manage room blocks, food and beverage requirements, meeting-room setups, billing, and other client needs.
Maintain documentation of events, changes, and special requests, including updated Banquet Event Orders, group resumes, and rooming lists, and provide accurate information to departments.
Organize and conduct site visits, pre-planning visits, pre-con meetings, and post-con meetings.
Serve as the on-site client contact and promptly address challenges or concerns.
Maximize revenue by selling hotel offerings, including the restaurant, bar, patio, and other outlets, for upselling.
Work with vendors to support client satisfaction for groups.
Communicate and enforce client contractual agreements regarding meeting space, food and beverage, and special concessions.
Collect attrition charges owed, as directed.
Submit guest checks, payments, master folios, advance deposits, and other relevant information to accounting and appropriate departments, as directed.
Ensure reward points are posted after events, as directed.
Collaborate with culinary operations on developing, designing, and implementing custom menus.
Work with the sales team to prepare and distribute the Group Resume Packet to hotel staff weekly.
Generate thank-you notes for departed groups.
Greet clients on their arrival day, in rotation with the Sales Manager or DOSM for rooms-only groups.
Use required systems, equipment, and platforms to detail and track groups from turnover through execution.
Maintain accurate, organized, and current files, including computer files and sales-platform records.
Attend daily operations stand-ups and provide details about arriving and in-house groups, VIPs, and other relevant items.
Review the arrivals report to verify room rates, market segments, and attached company profiles.
Provide potential new BT Account information to the BT Sales Manager, as needed.
Verify that package guest amenities are coordinated with the front desk.
Complete amenity forms and note cards, coordinate delivery, and log items in the amenity tracker.
Identify VIP Sales guests and coordinate room assignments with the front desk, housekeeping, and food and beverage teams.
Complete required reporting and documentation.
Directly sell, track, organize, and communicate details for photo and video shoot bookings.
Pursue professional development through industry trade groups and hospitality associations.
Encourage repeat business through excellent customer service and inquiry handling.
Perform other duties and tasks assigned by management within the job scope.