Group Sales Manager
About The Position
A Group Sales Manager is a revenue-generating leader responsible for driving new direct group sales and achieving or exceeding assigned budget targets. The role produces contracted room nights, room and catering revenue, meeting space utilization, arrivals, and vacation ownership-related KPIs across assigned segments and resorts. Performance is tied to measurable revenue outcomes. The manager takes a proactive, strategic approach to sales, identifying and prospecting new business, targeting high-value segments, and driving production during need periods to optimize occupancy and rates. The role owns the full sales cycle, from lead generation and qualification through site visits, customized proposals, rate and contract negotiations, and contract execution. It also involves developing client relationships, growing repeat business, and identifying opportunities for increased pickup and ancillary revenue. The Group Sales Manager works with Operations and Revenue Management to improve the client experience and profitability, and represents Holiday Inn Club Vacations resorts at trade shows, industry events, client presentations, and site visits. Travel is required multiple times per year to attend events, visit properties, and develop business in high-volume markets. The position is mainly Monday through Friday, but schedules may vary with business needs and may include nights and weekends. The role is hybrid, with work from home on Fridays.
Requirements
- Bachelor’s degree in Business Administration, Hospitality Management, or Marketing.
- 3–5 years of experience, or an equivalent combination of education and experience.
- 2–3 years of group sales experience.
- Excellent written and verbal communication skills, including presentation development and delivery.
- Salesmanship mindset and strong business acumen.
- Strong negotiation and presentation skills.
- Ability to multitask and work under multiple deadlines.
- Ability to work as part of a team and in a dynamic team environment.
- Strong organizational skills.
- Highly motivated and able to get things done with minimal guidance.
- Desire to learn and ability to master new systems and tools.
- Ability to work well with team members and cross-functional teams.
- Expert-level experience with Microsoft Office, especially Excel, Word, and PowerPoint.
Responsibilities
- Drive new direct group sales to meet room-night, revenue, and arrival targets.
- Manage the full sales cycle, including lead qualification, site visits, proposal development, rate negotiation, and contract execution.
- Maintain pipeline discipline so sales pace aligns with budget and need-period goals.
- Generate group business through targeted outbound efforts, including cold calls, client visits, networking events, digital prospecting, and industry partnerships.
- Focus on high-value segments and fill identified need periods across assigned resorts.
- Develop existing accounts and repeat business by strengthening client relationships, increasing pickup, and driving ancillary revenue.
- Partner with Operations and Revenue Management to enhance the client experience and maximize profitability.
- Represent Holiday Inn Club Vacations resorts at trade shows, industry events, client presentations, and site visits.
- Travel multiple times per year to attend trade shows, conduct property visits, and build relationships in high-volume markets.
- Deliver presentations that showcase resort amenities and reinforce brand value.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
