Group Sales Coordinator - COTALAND

CIRCUIT OF THE AMERICAS LLC•Austin, TX
•Onsite

About The Position

The Group Sales Coordinator supports COTALAND's group sales efforts by managing inquiries, coordinating reservations, maintaining sales information, and supporting the planning and execution of group visits and events. Reporting to the Group Sales Manager, this role helps ensure a responsive sales process, accurate booking information, and a positive experience for group organizers from initial inquiry through their visit. Working closely with Sales, Operations, Guest Services, Food & Beverage, and other park teams, the coordinator contributes to group revenue growth by supporting lead conversion, maintaining organized booking processes, and ensuring group arrangements are communicated and coordinated effectively. The role may involve occasional evening, weekend, or event-related scheduling needs and work outdoors in extreme environments throughout the year.

Requirements

  • At least 2 years of experience in sales coordination, reservations, event coordination, hospitality, customer service, or a related role.
  • Strong organizational skills and ability to manage multiple bookings, deadlines, and competing priorities.
  • Excellent written and verbal communication skills and a customer-focused approach.
  • Strong attention to detail and accuracy in managing reservations, client information, and sales documentation.
  • Proficiency in Microsoft Office applications and experience using CRM, reservation, or sales tracking systems.
  • Ability to collaborate effectively with Sales, Operations, and other cross-functional teams.
  • Ability to work in a fast-paced environment with occasional evening, weekend, or event-related scheduling needs.
  • Must be at least 18 years of age.
  • Ability to stand, sit, use hands to handle or feel, and reach with hands and arms.
  • Ability to lift and/or move up to 25 pounds.
  • Ability to squat, bend, twist, and push/pull.
  • Ability to stand or walk for long periods.
  • Close and distance vision abilities are required.

Nice To Haves

  • Experience in amusement parks, attractions, hospitality, entertainment venues, or group travel.
  • Familiarity with group ticketing, event bookings, contracts, or payment coordination.
  • Experience with Salesforce, HubSpot, or similar CRM platforms.
  • Experience supporting school groups, corporate outings, youth organizations, or other organized group visits.

Responsibilities

  • Respond to incoming group inquiries, gather booking requirements, qualify opportunities, and coordinate follow-up to support timely responses and lead conversion.
  • Coordinate group reservations, ticketing arrangements, booking confirmations, contracts, deposits, and payment information.
  • Assist with preparing proposals, quotes, and group packages using approved pricing and discount guidelines.
  • Serve as a key point of contact for group organizers, providing information on packages, availability, booking requirements, and visit details.
  • Maintain timely communication and escalate complex requests, pricing exceptions, or sales opportunities to the Group Sales Manager.
  • Coordinate with Operations, Guest Services, Food & Beverage, and other park departments to communicate group requirements, confirm arrangements, and support scheduled group visits and events.
  • Maintain accurate lead, account, and booking information in CRM and sales tracking systems.
  • Track group bookings, projected attendance, sales activity, conversion rates, and revenue performance; support reporting, forecasting, and sales initiatives.
  • Assist with resolving booking-related issues, gather feedback from group organizers, and identify opportunities to improve communication, booking efficiency, and the group experience.
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