Golf Product Marketing Manager

Rapsodo•St. Louis, MO

About The Position

Rapsodo is seeking a Product Marketing Manager to lead the product marketing lifecycle for Rapsodo Golf. This role sits at the intersection of Product, Growth & Marketing, Customer Experience, Brand & Creative, Sales, and the Golf business. The Product Marketing Manager will act as the voice of the golfer, translating product capabilities into customer value, defining go-to-market strategies, and driving product adoption and sustained performance. Success is measured by golfer understanding and engagement with products, and the organization's ability to meet commercial goals. The role involves understanding the market, defining customer segments, analyzing the competitive landscape, developing positioning and messaging, leading product launches, managing in-market performance, and enabling sales teams.

Requirements

5+ years of experience in Product Marketing or a related role, with meaningful ownership across product marketing strategy, launch, and in-market performance.
Experience serving as a primary marketing owner for a product or product line across the full lifecycle — consumer and competitive analysis, positioning, go-to-market, launch, and sustained in-market performance.
Strong ability to translate product capabilities and technical concepts into clear customer value, differentiated positioning, and measurable market impact.
Experience using data, customer insight, and modern tools to inform decisions, test assumptions, and accelerate execution.
Experience briefing and partnering with Brand & Creative teams and providing clear product marketing direction through the creative process.
Demonstrated ability to lead cross-functional initiatives and drive alignment across Product, Marketing, Customer Experience, Sales, and other commercial stakeholders.
Comfortable operating in a fast-paced, evolving environment, navigating ambiguity, and moving between strategy and hands-on execution.

Responsibilities

Own the early-stage read on the market: define who we are building for, the insights that matter to them, and the problems and opportunities our products should address.
Translate golfer research, usage data, customer feedback, and field insights into clear consumer segments and jobs-to-be-done.
Build and maintain a living view of the competitive landscape, category dynamics, customer needs, and where the market is heading.
Bring consumer and market insight upstream into Product to help identify opportunities and inform product priorities.
Define clear, differentiated positioning and value propositions for Rapsodo Golf products across customer segments.
Translate product capabilities and technical innovation into compelling, easy-to-understand customer value.
Develop the messaging architecture that guides customer-facing communications across Marketing, Sales, Customer Experience, and support touchpoints.
Continuously refine positioning based on market feedback, performance data, and competitive dynamics.
Contribute to the multi-year portfolio marketing strategy and influence the product roadmap based on consumer and market opportunity.
Lead end-to-end go-to-market strategy for product and feature launches, from market definition and positioning through launch readiness and post-launch evaluation.
Align Product, Growth & Marketing, Customer Experience, Sales, Brand & Creative, and Golf business stakeholders around a common launch plan, priorities, dependencies, and measures of success.
Build repeatable launch playbooks that improve speed, clarity, and execution across products and releases.
Ensure readiness across channels, teams, customer touchpoints, and commercial partners before go-live.
Brief Brand & Creative teams and lead product-focused creative reviews to ensure campaign work ladders back to the positioning and product story.
Develop consumer launch narratives and content architecture across owned, earned, and paid channels, partnering with PR, Community, and Influencer teams as appropriate.
Evaluate launch performance and use data and modern tools to test, refine, and improve how products are brought to market.
Own the product marketing view of in-market performance, including demand, adoption, engagement, attach, retention, and other agreed commercial measures against plan.
Develop and drive lifecycle strategies that sustain product performance beyond launch, from launch through sustain and end-of-life.
Monitor category, channel, consumer, and competitive shifts and recommend adjustments to messaging, offers, and product marketing priorities.
Report product marketing performance and key learnings to leadership, translating market results into clear actions for the go-to-market plan and product roadmap.
Equip Sales and commercial teams with the product narratives, tools, and materials needed to confidently bring Rapsodo Golf products to market.
Develop sales decks, product narratives, and enablement frameworks, incorporating field feedback to strengthen positioning and improve commercial effectiveness.
Co-lead annual and quarterly product marketing planning, including priorities, launch calendar, dependencies, measurement, and resourcing needs.
Define what success looks like before major initiatives begin and establish the measurement framework used to evaluate performance.
Drive ongoing alignment across Product, Growth & Marketing, Customer Experience, Sales, Brand & Creative, and the Golf business so teams are operating from a clear and connected plan.
Partner with Customer Experience and Product to ensure onboarding, activation, and customer education reinforce the product positioning and intended value proposition.