Go To Market Operations & Enablement Lead

Cisco•Rtp, NC

About The Position

Cisco's GTM Readiness & Performance team connects the people, processes, and platforms used by its global marketing organization to execute go-to-market work. Within Marketing Operations, the team supports campaign execution and related operational processes, including tagging, metadata, and lead management. The team partners with operations leaders, the MOPs Change team, campaign strategists, regional marketing teams, and other operational leaders to improve processes and align initiatives. The GTM Operations & Enablement Lead is the operational partner for marketer enablement and process development. The role owns the operational enablement roadmap and translates campaign and related go-to-market process standards, business rules, and platform updates into guidance, training, and repeatable workflows. It identifies and removes bottlenecks across campaign execution, tagging, metadata, and lead management; provides day-to-day operational and data support, routine workflow assistance, and request triage; and resolves recurring issues and system exceptions. The role analyzes marketing and operational data to identify inefficiencies and develops recommendations with Marketing Operations leaders and cross-functional teams to improve campaign velocity, efficiency, lead-flow quality, and process compliance. It presents work in operational reviews through summaries, presentations, and leadership readouts, and introduces automated templates, validation checklists, and self-service workflows to reduce manual effort. Success is measured by improvements in campaign velocity and execution, operational consistency, data quality, lead-flow quality, process compliance, and ease of execution for marketers.

Requirements

Bachelor's degree with at least 7 years of relevant experience, or a Master's degree with at least 4 years of relevant experience, in Marketing Operations, GTM Enablement, Campaign Operations, Process Design, Marketing Data Support, or a related field.
Experience developing, implementing, and maintaining operational processes, workflows, or enablement programs within a marketing or go-to-market organization.
Experience analyzing marketing or operational datasets to identify trends, evaluate process performance, and develop recommendations.
Experience creating operational documentation, process guidelines, and clear summaries, presentations, or readouts for business and leadership stakeholders.
Experience working with B2B marketing operations, including campaign execution, lead management, and performance measurement.
Working knowledge of MQL/SQL lifecycles and lead handoffs.
Working knowledge of Salesforce (SFDC) or a marketing automation platform.
Ability to explain operational guidelines and business rules clearly to non-technical marketers.
Ability to manage recurring operational work independently.

Nice To Haves

Experience supporting Marketing Operations or GTM enablement within a global B2B technology organization.
Familiarity with Adobe solutions, Salesforce (SFDC), and marketing automation platforms.
Understanding of campaign attribution and marketing data governance.
Experience implementing workflow automation, self-service tools, or AI-enabled solutions to improve operational efficiency.
Experience creating training materials for business stakeholders.

Responsibilities

Own the operational enablement roadmap for campaign and related go-to-market processes.
Translate process standards, business rules, and platform updates into clear guidance, training, and repeatable workflows for marketers.
Identify and remove bottlenecks across campaign execution, tagging, metadata, and lead management.
Provide day-to-day operational and data support for team leads, including routine workflows and request triage.
Resolve recurring operational issues and system exceptions.
Analyze marketing and operational data to uncover inefficiencies and evaluate process performance.
Partner with Marketing Operations leaders and cross-functional teams to recommend improvements to campaign velocity, efficiency, lead-flow quality, and process compliance.
Prepare clear summaries, presentations, and leadership readouts for operational reviews.
Introduce automated templates, validation checklists, and self-service workflows to reduce manual effort.

Benefits

Medical, dental, and vision insurance for eligible U.S. employees.
401(k) plan with a Cisco matching contribution.
Paid parental leave.
Short- and long-term disability coverage.
Basic life insurance.
Potential eligibility for Cisco restricted stock unit grants, subject to defined vesting periods.
Paid holidays and, for non-exempt employees, a floating holiday.
Paid birthday day off, year-end holiday shutdown, and personal wellness days.
Vacation time for non-exempt employees; exempt employees participate in a flexible vacation time off program.
Sick time off, with unused sick time carryover subject to the stated limits.
Additional paid time away may be requested for critical or emergency family-member issues.
Optional paid volunteer days.
Annual bonus eligibility for non-sales roles, subject to Cisco policies.