Founding, Go-To-Market Lead
About The Position
Crucibl is building AI-enabled tools to scale judgment for complex business decisions. The company reports rapid growth, Fortune 500 clients, a full client pipeline, and a $10 million seed round from Tier 1 venture capital firms, followed by continued revenue-funded growth. The Founding, Go-To-Market Lead will be Crucibl’s first go-to-market hire and will turn founder-led sales into a repeatable revenue engine. This is a hands-on player-coach role: during the first 6–12 months, the hire will personally source, manage, and close deals without SDR, sales engineering, or Revenue Operations support. They will identify buyers and their motivations, develop a repeatable sales approach, and, after demonstrating success, help build the broader team. The role works across the founders’ technology and business-decision expertise, connecting those areas as the company grows. Crucibl offers a seed-stage opportunity to shape its product, culture, and trajectory, with a small team and a salary and equity package. The schedule is hybrid, with three days in the office and flexibility around the remaining days.
Requirements
- Personally sourced and closed deals within the last two years; experience managing sellers without personally closing deals is not sufficient.
- Experience selling an early-stage or unproven product without an established brand, sales playbook, or substantial support.
- Experience selling to demanding buyers, such as C-suite decision-makers or engineering, data, AI, or security leaders.
- Ability to provide specific deal metrics, including contract value, sales-cycle length, and quota attainment by year.
- Interest in a hands-on founding role, with greater emphasis on equity and building than on title.
Nice To Haves
- Experience selling AI, data, or developer products.
- Experience taking a product from early traction to repeatable revenue and explaining what made the revenue repeatable.
- Experience making early go-to-market hires, with sales representatives who would consider joining the candidate at Crucibl.
- Experience selling to Fortune 500 companies, private equity, life sciences, or consumer goods.
Responsibilities
- Personally source, run, and close enterprise deals, from first meeting through signed contract and expansion.
- Take over founder-led deals and own the associated revenue number.
- Sell to executives and technical leaders, addressing concerns about accuracy, data security, and whether customers should build a solution themselves.
- Determine the initial target customer, how they buy, and the appropriate sales motion.
- Work with the founders to set pricing and packaging.
- Design pilots with clear success criteria that convert into paid contracts.
- Write the company’s first sales playbook based on what succeeds with customers.
- After demonstrating success, help build the rest of the go-to-market team.
Benefits
- Meaningful equity; every offer includes a comprehensive salary and equity package.
- Hybrid schedule with three days in-office and flexibility for the rest.
- Medical, dental, and vision coverage.
- Daily lunch and snacks.
- Opportunity to shape the product, culture, and company trajectory at the seed stage.
- Work with a small team described as elite and focused on exceptional talent.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
