Go-to-Market Integration Lead

Verizon • New York, NY

1d • Hybrid

About The Position

Verizon is seeking a strategically minded Go-to-Market Integration Lead to support its In-House Agency and creative strategy team. The role translates high-level marketing goals into actionable execution plans and creative briefs, while connecting strategic priorities with detailed campaign execution. The lead coordinates in-house creative, marketing, media, and production teams; resolves roadblocks; and drives cross-functional alignment and momentum. The position oversees creative development and delivery across full-funnel touchpoints, including online video, social, and digital advertising, as well as campaign operations such as creative rotation schedules, deliverables, and trafficking. The role also ensures that legal, partner, and compliance feedback and requirements are incorporated correctly. The position is hybrid, with a defined work location, work from home, and at least three days per week in the office as set by the manager. Scheduled weekly hours are 40.

Requirements

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant experience, demonstrated through work and/or military experience or specialized training.
• Agency or in-house agency experience.
• Experience building, refining, and evaluating creative briefs based on high-level marketing strategies.
• Proven experience leading end-to-end go-to-market execution and delivery across full-funnel digital touchpoints such as online video, social, and digital advertising.
• Track record of driving cross-functional alignment and managing complex stakeholder review cycles, including legal, compliance, business affairs, and partner integrations.

Nice To Haves

• Experience in the telecommunications, technology, or consumer mobility industries.
• In-depth knowledge of creative trafficking, asset delivery workflows, and dynamic rotation schedules across paid and owned channels.
• Experience presenting strategic rationales and campaign milestones directly to senior marketing leadership.
• Proficiency with enterprise workflow, creative management, and project tracking tools, such as Workfront.
• Demonstrated ability to navigate ambiguous, high-volume environments while proactively anticipating operational bottlenecks.

Responsibilities

• Translate high-level marketing goals into actionable execution plans and draft and refine creative briefs.
• Apply strategic framing to guide work through senior leadership approvals.
• Coordinate in-house creative, marketing, media, and production leads to resolve roadblocks, align priorities, and drive cross-functional momentum.
• Drive creative development and delivery across full-funnel touchpoints, including online video, social, and digital advertising.
• Oversee campaign operations, including creative rotation schedules, deliverables, and trafficking processes.
• Ensure partner requirements are met and legal, partner, and compliance feedback is correctly incorporated.

Benefits

• Medical, dental, and vision coverage.
• Short- and long-term disability insurance.
• Basic and supplemental life insurance and AD&D insurance.
• Identity theft protection.
• Pet insurance.
• Group home and auto insurance.
• Matched 401(k) savings plan.
• Up to 8 company-paid holidays per year and up to 6 personal days per year.
• Paid parental leave.
• Adoption assistance.
• Tuition assistance.
• Other incentives and an award-winning total rewards package.
• Potential premium pay, such as overtime, shift differential, holiday pay, and allowances, depending on the role.
• Up to 15 days of vacation per year for newly hired employees, increasing with additional service.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior