Go-to-Market Integration Lead
About The Position
Verizon is seeking an agile, strategically minded Go-to-Market Integration Lead to support its In-House Agency and creative strategy team. The role drives key marketing initiatives across brand and mobility marketing, connecting high-level strategy with detailed execution. The lead bridges creative goals, stakeholder priorities, and go-to-market delivery, while managing multiple workstreams and maintaining strong attention to detail. The position translates marketing goals into actionable plans and creative briefs, coordinates cross-functional teams, and drives creative development across full-funnel marketing touchpoints. It also oversees campaign operations and ensures that partner, legal, and compliance requirements are met. This is a hybrid role with a defined work location, a minimum of three days per week in the office, and 40 scheduled weekly hours.
Requirements
- Bachelor’s degree or four or more years of work experience.
- Six or more years of relevant experience, demonstrated through work and/or military experience or specialized training.
- Agency or in-house agency experience.
- Experience building, refining, and evaluating creative briefs based on high-level marketing strategies.
- Proven experience leading end-to-end go-to-market execution and delivery across full-funnel digital touchpoints, such as online video, social, and digital advertising.
- Track record of driving cross-functional alignment and managing complex stakeholder review cycles, including legal, compliance, business affairs, and partner integrations.
- Ability to manage multiple projects or workstreams, with strong attention to detail and a bias to action.
Nice To Haves
- Experience in the telecommunications, technology, or consumer mobility industries.
- In-depth knowledge of creative trafficking, asset delivery workflows, and dynamic rotation schedules across paid and owned channels.
- Experience presenting strategic rationales and campaign milestones directly to senior marketing leadership.
- Proficiency with enterprise workflow, creative management, and project tracking tools, such as Workfront.
- Demonstrated ability to navigate ambiguous, high-volume environments and proactively anticipate operational bottlenecks.
Responsibilities
- Translate high-level marketing goals into actionable execution plans and draft and refine creative briefs.
- Apply strategic framing to guide work through senior leadership approvals.
- Coordinate in-house creative, marketing, media, and production leads to resolve roadblocks, align priorities, and build cross-functional momentum.
- Drive creative development and delivery across full-funnel touchpoints, including online video, social, and digital advertising.
- Oversee campaign operations, including creative rotation schedules, deliverables, and trafficking processes for key campaigns.
- Ensure compliance with partner requirements and correctly incorporate legal, partner, and compliance feedback.
- Lead end-to-end go-to-market execution and delivery across full-funnel digital touchpoints.
- Manage complex stakeholder review cycles, including legal, compliance, business affairs, and partner integrations.
Benefits
- Medical, dental, and vision benefits.
- Short- and long-term disability insurance.
- Basic and supplemental life insurance and AD&D insurance.
- Identity theft protection.
- Pet insurance.
- Group home and auto insurance.
- Matched 401(k) savings plan.
- Up to 8 company-paid holidays per year and up to 6 personal days per year.
- Paid parental leave.
- Adoption assistance.
- Tuition assistance.
- Other incentives and an award-winning total rewards package.
- Potential premium pay, such as overtime, shift differential, holiday pay, and allowances, depending on the role.
- Up to 15 days of vacation per year for newly hired employees, increasing with additional service.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
