Go-to-Market Manager, Retail Media Network
About The Position
The Go-to-Market Manager, Retail Media Network leads Retail Media pricing and yield strategy, commercialization of new products and partnerships, sales enablement, and cross-functional alignment. The role develops and optimizes pricing strategies and rate cards across onsite, offsite, in-store, sponsorship, and emerging media products, and creates product packages and bundled solutions to support advertiser value and revenue growth. It analyzes inventory utilization, demand trends, and sell-through rates to identify yield opportunities and recommend rate card changes, premium inventory offerings, and seasonal pricing. The position leads go-to-market planning and commercialization for new Retail Media products and partnerships, defining product positioning, value propositions, messaging, and launch strategies. It works with Product and Operations to ensure commercial readiness and successful launches. The manager develops sales enablement materials, leads training across internal and partner teams, and serves as an internal Retail Media subject matter expert. The role is the primary liaison among Sales, Product, Marketing, Analytics, Finance, and Operations, and drives alignment on commercialization priorities, launch timelines, and revenue objectives. The role involves frequent sitting, standing, walking, and computer use; occasional bending, reaching, and lifting or moving up to 35 pounds; and travel to store locations as necessary. Work may involve tight deadlines and stressful interruptions. The environment typically has moderate noise and a mix of natural and fluorescent lighting, with minimum direction and periodic supervision.
Requirements
- Minimum five to seven years of retail media experience, including pricing strategy and sales enablement.
- Ability to adapt rapidly to a changing environment while managing multiple priorities and delivering on deadlines.
- Self-starter comfortable building programs and defining ways of working.
- Strong communication skills and ability to influence and partner cross-functionally with various levels of leadership.
Nice To Haves
- Bachelor’s degree in marketing, business, or a related field preferred.
Responsibilities
- Own the development and optimization of Retail Media pricing strategies and rate cards.
- Establish pricing frameworks across onsite, offsite, in-store, sponsorship, and emerging media products.
- Develop product packaging and bundled solutions to maximize advertiser value and revenue growth.
- Analyze inventory utilization, demand trends, and sell-through rates to identify yield optimization opportunities.
- Recommend rate card adjustments, premium inventory offerings, and seasonal pricing strategies.
- Lead go-to-market planning and commercialization of new Retail Media products and partnerships.
- Define product positioning, value propositions, messaging, and launch strategies.
- Partner with Product and Operations teams to support commercial readiness and successful launches.
- Create and maintain pitch decks, product guides, FAQs, playbooks, and rate cards.
- Lead Retail Media training programs across Sales, Marketing, Operations, and partner teams.
- Serve as an internal Retail Media subject matter expert.
- Act as the primary liaison across Sales, Product, Marketing, Analytics, Finance, and Operations.
- Drive alignment on commercialization priorities, launch timelines, and revenue objectives.
- Perform other duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
