Go-to-Market (GTM) Associate Product Manager, Gaming Peripherals

Asus•City Of Industry, CA

7d•Hybrid

About The Position

This dedicated Go-to-Market (GTM) Associate Product Manager role supports the Gaming Peripherals category, including gaming keyboards, mice, and headsets. The position executes go-to-market strategies, supports product launches, conducts market and competitive analysis, and coordinates cross-functional initiatives to drive awareness, engagement, and sales performance. The role works with Product Management, Marketing, Sales, PR, Media, and external partners to support successful product launches and continued category growth across North America. Responsibilities also include product marketing execution, influencer and media engagement, product testing, e-tailer advertising strategy, and event support. The role facilitates product strategy in support of brand goals throughout the marketing and sales funnel, maintains hands-on knowledge of gaming peripherals, and develops customer-facing content and retail, e-tailer, and channel marketing programs. It uses sales, marketing, and e-commerce data, as well as AI-powered productivity tools, to generate business insights and support day-to-day operations. The position is office-based in the City of Industry, California, with a hybrid option as regulated by the company. Work involves extended periods of sitting and using a computer keyboard, telephone, and other office equipment. Travel to meetings and conventions may be required. The estimated annual pay range is $72,000 to $85,000, with the final amount based on qualifications and experience. ASUS offers bonuses, medical, dental, vision, life and AD&D insurance, paid time off, an employee assistance program, and a 401(k).

Requirements

Bachelor's degree or above.
At least 3 years of Product, Channel, or PR Marketing experience; ideally in gaming peripherals or consumer electronics.
Working knowledge of AI productivity tools such as Claude, ChatGPT, or similar for research synthesis, content generation, and workflow automation.
Working proficiency in one programming language and in data analysis or visualization for interpreting marketing and sales performance data; examples include SQL, Power BI, or Tableau.
Excellent written and verbal communication skills in English.
Excellent presentation skills; ability to define effective marketing tactics; strong negotiation and financial analysis skills.
Ability to work confidently in a rapidly changing, fast-paced, results-oriented corporate environment with a high degree of flexibility.
Passion for sales and marketing as drivers of company growth.
Understanding of the creative aspects of marketing and familiarity with digital and print creative processes, including communicating with and influencing production teams.
Ability to use spreadsheets such as Excel, word-processing tools, presentation software such as PowerPoint or Canva, and corporate email systems.

Nice To Haves

Hands-on experience using AI assistants such as Claude, ChatGPT, or Copilot in marketing or product management workflows.
Familiarity with social media trends and platforms such as TikTok, Instagram, and YouTube.
Experience with gaming peripherals such as keyboards, mice, or headsets, or with the broader gaming or consumer electronics hardware industry.

Responsibilities

Facilitate product strategy that supports brand goals throughout the marketing and sales funnel, from increasing brand relevance, favorability, and preference to driving business results.
Maintain hands-on knowledge of gaming keyboards, mice, and headsets, including their features, specifications, and competitive positioning.
Partner with Product Management, Sales, PR, Media, KOL/Influencer, and Digital teams to support product launches and marketing initiatives.
Manage and optimize cross-channel content marketing programs, translating product briefs and brand strategies into customer-facing content.
Develop and execute retail, e-tailer, and channel marketing programs, including co-op advertising, AMS campaigns, and A+ content initiatives.
Analyze sales, marketing, and e-commerce performance data using spreadsheets, AI tools, SQL, data modeling, or similar platforms to produce actionable business insights.
Use AI-powered tools to improve efficiency in market research, competitive analysis, content development, reporting, and day-to-day business operations.
Support product marketing execution, influencer and media engagement, product testing, e-tailer advertising strategy, and event activities.