Go-To-Market Associate, Campaigns

FanDuel•New York, NY

4d•$38 - $48•Hybrid

About The Position

FanDuel is seeking a GTM Campaigns Associate to support FanDuel Predicts go-to-market campaigns across major sports moments. Reporting to the Manager, GTM Campaigns, this role helps turn established strategies into timelines, briefs, cross-functional plans, and campaign deliverables. The associate works with Marketing, Commercial, Media, and other partners to keep teams aligned and help campaigns come to life cohesively across the customer journey. Employees may also be asked to perform other duties as assigned to support evolving business needs.

Requirements

A minimum of 1–2 years of relevant marketing experience.
Strong project management and cross-functional coordination skills, with the ability to organize multiple workstreams and keep them on track.
Comfort working with data and campaign performance metrics to support decisions and identify learnings.
Strong written communication skills, including the ability to create clear briefs, updates, and decks from established strategy.
Bias toward action, strong attention to detail, and willingness to learn and take on increasing ownership.
Customer-focused, with a genuine interest in sports and the online gaming industry.
Familiarity with tools across the marketing stack.

Nice To Haves

Bachelor's degree in Marketing, Business, or a related discipline preferred.

Responsibilities

Support the development of go-to-market strategies for priority moments across the sporting calendar, including business opportunities, campaign objectives, target audiences, insights, and success measures.
Support the development of campaign value propositions and messaging with Commercial, Product, Media, Campaign Strategy, Creative, and other stakeholders.
Coordinate cross-functional campaign planning from strategy through launch, maintaining timelines and tracking ownership, milestones, dependencies, and decisions.
Support high-priority go-to-market campaigns alongside GTM Managers and contribute to secondary campaigns and ongoing sports moments.
Help execute in-season campaign adjustments across creative, communications, promotional generosity, and other go-to-market tactics based on performance and changing priorities.
Surface risks and blockers, support campaign quality assurance, and help ensure deliverables are ready for key business moments.
Track campaign performance and work with Analytics and GTM leads to capture learnings for future campaigns.