Go-To-Market Associate, Campaigns

FanDuel • New York City, NY

4d • Hybrid

About The Position

The GTM Campaigns Associate supports FanDuel Predicts go-to-market efforts around major sports moments. Reporting to the Manager, GTM Campaigns, the role helps turn established strategies into timelines, briefs, cross-functional plans, and campaign deliverables. It works with Marketing, Commercial, Media, and other partners to coordinate execution and deliver cohesive campaigns across the customer journey. The position may also include other duties assigned to address evolving business needs.

Requirements

• At least 1–2 years of relevant marketing experience.
• Strong project management and cross-functional coordination skills, including the ability to organize and track multiple workstreams.
• Comfort working with data and campaign performance metrics to support decisions and identify learnings.
• Strong written communication skills and ability to create clear briefs, updates, and presentations from established strategy.
• Bias toward action, strong attention to detail, and willingness to learn and take on increasing ownership.
• Customer-focused outlook and genuine interest in sports and the online gaming industry.
• Familiarity with tools across the marketing stack.

Nice To Haves

• Bachelor’s degree in Marketing, Business, or a related discipline preferred.

Responsibilities

• Support the development of go-to-market strategies for priority moments across the sporting calendar, bringing together business opportunities, campaign objectives, target audiences, insights, and measures of success.
• Support the development of campaign value propositions and messaging with Commercial, Product, Media, Campaign Strategy, Creative, and other stakeholders.
• Coordinate cross-functional campaign planning from strategy through launch, maintaining timelines and aligning owners, milestones, dependencies, and decisions.
• Support high-priority campaigns with GTM Managers and contribute to execution of secondary campaigns and ongoing sports moments.
• Help execute in-season campaign adjustments across creative, communications, promotional generosity, and other GTM tactics based on performance and changing priorities.
• Surface risks and blockers, support campaign quality assurance, and help ensure deliverables are ready for key business moments.
• Track campaign performance and work with Analytics and GTM leads to capture learnings for future campaigns.
• Perform other duties as assigned by the Company.

Benefits

• Health plans, including options with no paycheck cost, and medical, dental, and vision insurance.
• Fertility and family-planning programs.
• Mental health support and fitness benefits.
• Paid time off and sick leave.
• Annual bonus and long-term incentive opportunities based on performance.
• 401(k) with up to a 5% match.
• Commuter benefits.
• Pet insurance.
• Life insurance and disability insurance.
• Potential short- or long-term incentive compensation, including cash bonuses and stock program participation.
• Paid personal time off and 14 paid company holidays.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level