Go-To-Market Specialist

ICF•Reston, VA

23h•$61,232 - $104,094•Remote

About The Position

The Go-To-Market Specialist helps accelerate the successful launch, adoption, and growth of new and existing offerings for utility clients. The role supports the full go-to-market process, from planning and stakeholder alignment through launch execution, market activation, and post-launch optimization. The specialist connects business objectives to practical execution by collaborating across teams to define value propositions, coordinate launch activities, identify target clients and early adopters, and position offerings effectively in the market. The position calls for strong communication, organization, collaboration, and business development skills, along with the ability to manage multiple deliverables and drive measurable market impact.

Requirements

Bachelor’s degree.
At least 3 years of professional experience in go-to-market strategy, business development, product or offering launches, client engagement, marketing, program management, or a related field.

Nice To Haves

Experience supporting business development, sales enablement, offering launches, utility program implementation, or market activation efforts.
Strong interpersonal skills, including the ability to build relationships, influence stakeholders, and collaborate across teams.
Excellent written and verbal communication skills, including the ability to translate strategy into clear, actionable messaging.
Strategic mindset and ability to identify opportunities, assess market fit, and connect client needs to relevant solutions.
Self-motivated and comfortable working independently while keeping teams aligned and informed.
Detail-oriented, proactive, and focused on driving outcomes.

Responsibilities

Support development and execution of go-to-market strategies for new and existing offerings.
Manage project plans for assigned initiatives; coordinate with cross-functional stakeholders to track milestones, flag risks, and prepare leadership status updates.
Define and communicate offering value propositions, target audiences, competitive positioning, and market opportunities.
Work with business development, program delivery, and client-facing teams to identify, qualify, and activate client opportunities.
Assess client pain points, contract opportunities, local market readiness, and execution requirements to determine offering fit.
Drive solution launch activation, internal and external awareness, early-adopter engagement, and client enablement.
Organize and lead training sessions, manage communications across internal channels, and support development of collateral, pitch decks, sales materials, and other go-to-market assets.
Track campaign performance, support post-launch reviews, document lessons learned, and recommend improvements to messaging and targeting.