Product Go To Market Analyst

Academy • Katy, TX

2d

About The Position

The Product Go To Market Analyst helps move new product capabilities from development into confident business adoption. The role connects Product, Quality Assurance, and Business Operations so stakeholders understand what is launching, why it matters to customers, and how teams can prepare to use it. The analyst translates product capabilities into clear business value to support successful launches and adoption across the organization.

Across the launch lifecycle, this role leads go-to-market readiness planning and execution, aligns features with customer value and business objectives, and coordinates preparation across operational and customer-facing teams. The analyst demonstrates end-to-end workflows, gathers stakeholder feedback, translates capabilities into business processes, and creates playbooks, FAQs, user guides, and other enablement materials. After release, the analyst monitors adoption and launch effectiveness, identifies barriers and enhancement opportunities, and recommends improvements to future launch and enablement practices.

The role collaborates with Product Managers and leadership, Engineering, Quality Assurance, Business Operations, Customer Support, Marketing, Store Operations, Omnichannel, and other business stakeholders. It helps prepare teams for launches, communicate customer value and operational impact, integrate capabilities into day-to-day work, and share feedback that supports product and process improvements.

Requirements

• Bachelor’s degree in Business, Information Systems, Computer Science, Engineering, or a related field, or equivalent experience.
• At least 3 years of experience in Product Management, Product Operations, Business Operations, Product Enablement, Program Management, QA, UAT, or a related role.
• Experience leading cross-functional product launches in an Agile environment.
• Strong understanding of the software development lifecycle and Agile methodologies.
• Exceptional communication, presentation, and stakeholder management skills.
• Demonstrated ability to translate technical capabilities into business value.
• Background developing business process documentation, enablement materials, and operational playbooks.
• Strong analytical and problem-solving skills with a customer-first mindset.
• Team-first attitude and willingness to step in where needed while prioritizing core duties.
• Acceptable level of hearing and vision to perform job duties.
• Ability to adhere to company policies and professional standards.

Nice To Haves

• Background supporting digital commerce, omnichannel, marketing, retail, or customer-facing digital products, including customer journey mapping and business process optimization.
• Background in product launch planning, organizational change management, and cross-functional partnership with Product Management, Engineering, QA, and Business Operations teams.

Responsibilities

• Lead go-to-market readiness planning and execution across the product launch lifecycle.
• Align product features with customer value and business objectives.
• Coordinate launch preparation across operational and customer-facing teams.
• Demonstrate realistic end-to-end workflows and capture stakeholder feedback.
• Translate product capabilities into business processes.
• Develop playbooks, FAQs, user guides, and other enablement materials.
• Monitor post-release adoption and launch effectiveness.
• Identify barriers and enhancement opportunities, and recommend improvements to launch and enablement practices.
• Collaborate with cross-functional stakeholders to prepare teams for launch, communicate customer value and operational impact, integrate new capabilities into day-to-day work, and share feedback for product and process improvements.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level