Product Go To Market Analyst

Academy Sports + Outdoors • Katy, TX

3d • Onsite

About The Position

The Product Go To Market Analyst helps move new product capabilities from development into confident business adoption. The role connects Product, Quality Assurance, and Business Operations so stakeholders understand what is launching, its customer value, and how teams can prepare to use it.

Across the launch lifecycle, the analyst leads go-to-market readiness planning and execution, aligns features with customer value and business objectives, and coordinates preparation across operational and customer-facing teams. The role demonstrates end-to-end workflows, gathers stakeholder feedback, translates product capabilities into business processes, and develops enablement materials such as playbooks, FAQs, and user guides.

Following release, the analyst monitors adoption and launch effectiveness, identifies barriers and opportunities for enhancement, and recommends improvements to future launch and enablement practices. The role collaborates with Product Managers and leadership, Engineering, QA, Business Operations, Customer Support, Marketing, Store Operations, Omnichannel, and other business stakeholders.

Requirements

• Bachelor’s degree in Business, Information Systems, Computer Science, Engineering, or a related field, or equivalent experience.
• At least 3 years of experience in Product Management, Product Operations, Business Operations, Product Enablement, Program Management, QA, UAT, or a related role.
• Experience leading cross-functional product launches in an Agile environment.
• Strong understanding of the software development lifecycle and Agile methodologies.
• Exceptional communication, presentation, and stakeholder management skills.
• Demonstrated ability to translate technical capabilities into business value.
• Background developing business process documentation, enablement materials, and operational playbooks.
• Strong analytical and problem-solving skills with a customer-first mindset.
• Team-first attitude and willingness to assist wherever needed.
• Regular in-office attendance is required.
• Acceptable level of hearing and vision to perform job duties.
• Ability to adhere to company policies and professional standards.

Nice To Haves

• Background supporting digital commerce, omnichannel, marketing, retail, or customer-facing digital products, including customer journey mapping and business process optimization.
• Background in product launch planning, organizational change management, and cross-functional partnership with Product Management, Engineering, QA, and Business Operations teams.

Responsibilities

• Lead go-to-market readiness planning and execution across the launch lifecycle.
• Align product features with customer value and business objectives.
• Coordinate launch preparation across operational and customer-facing teams.
• Demonstrate realistic end-to-end workflows and capture stakeholder feedback.
• Translate product capabilities into business processes.
• Create playbooks, FAQs, user guides, and other enablement materials.
• Monitor adoption and launch effectiveness after release.
• Identify barriers and enhancement opportunities and recommend improvements to launch and enablement practices.
• Collaborate across technical and operational teams to prepare teams for launches, communicate customer value and operational impact, integrate capabilities into day-to-day work, and share feedback for product and process improvements.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level