Director Marketing, Go-To-Market (GTM) Quill

Staples Business•Lincolnshire, IL

14h

About The Position

The Director of Go-to-Market (GTM) Strategy & Business Planning is a high-impact leadership role responsible for building and executing Quill’s end-to-end go-to-market strategy for its B2B e-commerce business. The role bridges strategy and execution, partnering with Merchandising, Growth Marketing, Brand & Creative, Loyalty, Sales, and Finance to turn category, pricing, and promotional plans into integrated marketing execution. The director owns the 52-week promotional and GTM calendar, drives cross-functional alignment, and ensures Quill’s customer and product stories are presented consistently across channels. The position calls for a data-driven, collaborative leader who uses insights to support customer engagement and profitable growth.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
10+ years of progressive experience in B2B e-commerce, marketing strategy, or business planning.
5+ years of leadership experience managing cross-functional teams or programs.
Proven success developing integrated go-to-market plans that drive measurable business results.
Strong understanding of merchandising, digital marketing, and promotional strategy in a B2B context.
Analytical and data-driven approach to decision-making.
Excellent communication, influencing, and project management skills.

Nice To Haves

MBA.

Responsibilities

Develop and lead Quill’s GTM strategy for category launches, brand initiatives, and seasonal campaigns across all B2B channels.
Translate merchandising and pricing strategies into actionable go-to-market plans that support revenue and margin growth.
Align GTM plans with Quill’s growth targets and long-term strategic priorities in partnership with leadership.
Build, manage, and continuously optimize the 52-week promotional and marketing calendar.
Serve as the primary liaison between Merchandising, Marketing, Sales, and Finance to ensure alignment from strategy through execution.
Lead cross-functional GTM launch teams, establishing accountability and clarity across stakeholders.
Collaborate with Brand, Digital Marketing, Loyalty, and eCommerce Operations to ensure consistent messaging and customer-centric storytelling across channels.
Partner with Analytics and Finance to forecast impact, measure results, and refine future planning.
Lead customer insight and market intelligence efforts to identify emerging trends, customer pain points, and growth opportunities.
Conduct competitive benchmarking to inform category positioning, promotional planning, and content strategy.
Integrate customer feedback and analytics into go-to-market decisions.
Ensure GTM initiatives are executed effectively and deliver against revenue, margin, and engagement KPIs.
Develop sales enablement materials and internal launch toolkits for Sales and Customer Success teams.
Oversee post-launch analyses and continuous improvement cycles.