Director, Go-to-Market (GTM), WPP Open

WPP•New York, NY

4d•$100,000 - $230,000•Hybrid

About The Position

WPP is hiring a Director, Go-to-Market (GTM), WPP Open, focused on its media planning, activation, and measurement capabilities. The role shapes the story, strategy, and market positioning of WPP Open media products, helping clients, partners, and teams understand, adopt, and realize commercial value from the solutions. As WPP transforms through AI, data, and technology, the Director will help position WPP Open’s media solutions in the market and support the launch and adoption of AI-powered capabilities. Reporting to the VP GTM, Media Solutions, the Director will connect Product, GTM, Media, and Data & Technology teams, turning product innovation into client adoption and commercial outcomes. The role develops go-to-market strategy, positioning, messaging, launches, sales enablement, client-facing content, and market-facing thought leadership. It also uses customer, market, and competitor insights to inform product strategy and commercial opportunities, while championing the customer voice and helping refine the WPP Data and Technology Solutions product vision. The position follows a hybrid approach, with teams in the office around four days a week. WPP indicates a base salary range of $100,000–$230,000 USD; individual compensation varies based on job-related factors. The company states that it offers a competitive benefits package and directs applicants to its benefits website for details.

Requirements

Product marketing or go-to-market experience within media, advertising technology, marketing technology, or a related digital environment.
Experience shaping marketing strategies, positioning, and messaging for products or technology solutions.
Knowledge of the marketing and advertising technology landscape, including data, audience planning, activation, and measurement.
Understanding of data sharing, privacy, security, and governance within marketing environments.
Experience working with enterprise advertisers, publishers, agencies, or technology providers.
Ability to turn complex products, technology, and client challenges into clear, engaging stories.
Experience creating sales enablement materials and supporting pitches, proposals, or solutions-led conversations.
An evidence-led approach to market research, customer insight, and competitive intelligence.

Responsibilities

Shape go-to-market strategy for WPP Open media products, features, and applications.
Develop product positioning, messaging, storytelling, and competitive differentiation.
Partner on and lead product launches, aligning teams around the go-to-market process and shared objectives.
Create thought leadership, pitch materials, sales tools, and client-facing content.
Partner with Product Management, Solutions Engineering, Business Development, and Marketing to build product and market knowledge.
Translate client and prospect needs into relevant use cases, value propositions, and product stories.
Use customer, market, and competitor insight to inform product strategy and commercial opportunities.
Develop strategies to position WPP Open across the AdTech and MarTech landscape.
Work with Communications, Demand Generation, Design, Content, Media, and Events to activate go-to-market plans and measure their impact.
Represent WPP Open in client conversations, pitches, industry events, and thought leadership opportunities.
Champion the voice of the customer and help refine the WPP Data and Technology Solutions product vision.