Global Professional Marketing Manager Capability

Reckitt•Uxbridge, MA

About The Position

The Global Professional Marketing Manager Capability role supports Reckitt’s Health Professional (HCP) marketing strategy across Self Care, Wellness and Hygiene. The Global Professional Marketing team develops strategies and content for engaging healthcare professionals using patient insights, innovation, scientific evidence, go-to-market roadmaps and toolkits. This role reinvents global professional marketing and medical detailing capabilities, competencies and training to improve HCP engagement and implementation of projects across brands and countries. Working within the Category Growth Organisation and across the business, the role designs, develops and implements programmes to increase the impact of HCP marketing and detailing. It also partners with pharmacy sales to strengthen health professional engagement competencies and executional excellence across brands.

Requirements

Training or teaching background.
Pharmacy sales or doctor detailing experience.
Knowledge of brand, digital, customer engagement and go-to-market activities.
Experience delivering capability initiatives, driving adoption of new ways of working, and measuring impact through clear KPIs and business outcomes.
At least a bachelor’s degree from a recognised university, ideally in a science-, communication- or business-related subject.
Five years of industry experience in scientific, training, marketing or sales roles.
Experience developing and delivering training.
Skills or knowledge in new product development, consumer behaviour, medical marketing, negotiation, strategic selling, influencing, data analytics, clinical management, financial acumen, compliance monitoring, key account management, strategic partnerships, channel strategy, operational excellence, storytelling, stakeholder relationship management, customer relationship management, data analysis, clinical data interpretation, global medical affairs, medical sales, clinical sales and digital activation to HCPs.

Responsibilities

Develop and evolve professional marketing and medical detailing competencies and capabilities for global and country teams.
Evolve competency frameworks for professional marketing and detailing to reflect organisational changes and improve execution, coordinating with pharmacy sales on detailing efforts.
Design, develop and deliver engaging training programmes using blended learning approaches, with the aim of measurably improving competencies and capabilities.
Build relationships with country teams to understand their HCP engagement and detailing capabilities and develop training and educational initiatives tailored to their needs.
Develop working relationships with relevant key opinion leaders and third parties to learn about current training methods and enhance capability building.
Partner with regulatory, medical science, pharmacy sales and R&D to support category and trade marketing training for brand projects and communications.
Manage and improve the HCP best-practice sharing process, ensuring country examples are communicated to medical marketing leads for inclusion in brand GSMs.
Set strategic direction for and manage external agencies supporting global training and capability-building initiatives.
Work with the Health Professional Marketing team to guide training content delivery for detailing representatives and improve performance across categories.