Global Industry Lead, Retail SPECS

Snap Inc.•Boulder, CO

1d•$162,000 - $284,000•Onsite

About The Position

SPECS, a wholly-owned subsidiary of Snap Inc., is seeking a Global Industry Lead, Retail to define and scale adoption of augmented reality glasses across the retail industry. This manager-level individual contributor role leads retail industry strategy, develops repeatable go-to-market motions, and drives customer engagement from early opportunity through commercial close. It sits at the intersection of industry strategy, partnerships, solution development, sales, and market education. The role takes responsibility for retail engagements related to positioning and selling SPECS augmented reality glasses to retail clients. It works cross-functionally to define priority use cases, build the partner ecosystem, and bring compelling offerings to market. The position follows Snap’s “default together” approach, which expects team members to work in an office 4+ days per week, and requires willingness to travel globally for customer meetings, partner engagements, and industry events. The position offers paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that include eligibility for equity in the form of RSUs. U.S. base salary ranges are $190,000–$284,000 annually in Zone A (CA, WA, NYC), $181,000–$270,000 in Zone B, and $162,000–$241,000 in Zone C. Starting pay depends on job-related skills, experience, qualifications, work location, and market conditions.

Requirements

10+ years leading strategy, business development, sales, partnerships, or go-to-market work with customers in the retail industry.
Experience applying industrial technology, enterprise software, spatial computing, XR, AR, or adjacent field technology in retail.
Deep understanding of retail, including store operations, omnichannel fulfillment, inventory workflows, workforce enablement, visual merchandising, and customer experience.
Track record of building industry strategy and converting it into customer pipeline, partner motions, and measurable commercial outcomes.
Experience working cross-functionally with product, technical, marketing, partner, and sales organizations to bring new solutions to market.
Ability to engage credibly with senior customer stakeholders across operations, IT, innovation, finance, and line-of-business leadership.
Strong executive communication and storytelling skills, including creating industry narratives, customer-facing content, and thought leadership.
Comfort operating in ambiguity and helping build an emerging category and market motion.
Willingness to travel globally for customer meetings, partner engagements, and industry events.

Nice To Haves

Experience in augmented reality, extended reality, spatial computing, smart glasses, wearable computing, or adjacent emerging technologies.
Experience working with or around enterprise AR hardware and software ecosystems.
Prior experience at or in close partnership with Microsoft HoloLens, Magic Leap, or similar platforms.
Experience working with large systems integrators, strategic consultancies, or solution providers serving global retail clients.
Familiarity with enterprise software integrations and operational requirements for deploying new technology in business environments.

Responsibilities

Own the global retail industry strategy for the SPECS augmented reality glasses business, including positioning, target accounts, use case priorities, and market development plans.
Identify and prioritize retail workflows where augmented reality glasses can create measurable business value, emphasizing scalable, repeatable solutions.
Translate retail customer needs into clear offerings and solution narratives with product, design, engineering, sales, and marketing teams.
Build and strengthen a partner network of services partners, solution partners, systems integrators, and industry specialists to accelerate retail adoption.
Work with Partner Development Managers and Technical Partner Managers on partner onboarding, solution readiness, certification, enablement, and field execution.
Enable partners and customers by explaining the SPECS platform, value proposition, and path from pilot to scaled deployment.
Own the retail customer pipeline and sales cycle, from demand generation and qualification through business development, solution shaping, and commercial close.
Partner with internal and external technical teams on complex enterprise sales, including solution architecture, integration planning, and deployment readiness.
Represent SPECS at major retail and enterprise industry events and lead planning for key retail moments such as NRF and relevant forums worldwide.
Curate and contribute to retail-focused thought leadership, including white papers, knowledge base content, customer stories, and demand generation programs.
Help shape executive briefings, workshops, and retail-focused events at SPECS campuses to educate customers, partners, and industry stakeholders.
Build trusted relationships with senior leaders at retailers, strategic partners, and across the retail innovation ecosystem.