Global Industry Lead, Manufacturing SPECS

Snap Inc.•Boulder, CO

1d•$162,000 - $284,000•Onsite

About The Position

SPECS, a wholly-owned subsidiary of Snap Inc. dedicated to making computing more human, is seeking a Global Industry Lead, Manufacturing to define how augmented reality glasses can create value in the manufacturing sector. This manager-level individual contributor role is for a senior leader who will set strategy, shape market priorities, and lead complex customer and partner engagements from early positioning through scaled adoption. The role owns SPECS’s global manufacturing industry strategy for augmented reality glasses and turns that strategy into repeatable go-to-market motions. It involves defining priority use cases, building the partner ecosystem, developing market offerings, and driving customer pipeline and sales cycles. The role also represents SPECS externally with manufacturing leaders, solution providers, and ecosystem partners through industry events, thought leadership, customer and partner engagements, and events hosted at SPECS campuses.

Requirements

10+ years leading strategy, business development, sales, partnerships, or go-to-market work with customers in the manufacturing industry.
Experience applying industrial technology, enterprise software, spatial computing, XR, AR, or adjacent field technology in manufacturing.
Proven success owning an industry strategy, vertical go-to-market motion, or complex enterprise business development motion.
Experience building trusted relationships with senior stakeholders in operations, manufacturing, innovation, IT, and digital transformation teams.
Track record of developing partner ecosystems and bringing joint offerings to market.
Experience leading complex sales cycles or industry engagements requiring solutioning across multiple stakeholders.
Ability to translate market signals and customer pain points into use-case priorities, scalable offerings, and repeatable commercial motions.
Strong executive communication skills and comfort representing a company in customer meetings, industry events, and thought leadership forums.
Ability to work cross-functionally and influence without direct authority in a fast-moving environment.
Willingness to travel as needed.

Nice To Haves

Experience in augmented reality, mixed reality, smart glasses, wearable computing, or immersive enterprise technology.
Direct experience supporting manufacturing use cases such as remote assistance, digital work instructions, maintenance, inspection, quality, or frontline training.
Experience working with or alongside systems integrators, industrial software providers, or enterprise solution partners.
Familiarity with the competitive and partner landscape across enterprise AR and industrial transformation.
Prior experience at Microsoft HoloLens, Magic Leap, or a comparable AR or smart glasses company is strongly preferred.

Responsibilities

Own SPECS’s global manufacturing industry strategy for augmented reality glasses, including market positioning, target accounts, partner priorities, and use cases.
Identify, prioritize, and refine manufacturing workflows where AR glasses can deliver measurable business value, including remote expert assistance, digital work instructions, quality validation, equipment maintenance support, and workforce training and onboarding.
Translate manufacturing industry challenges into scalable offerings that improve throughput, quality, uptime, and workforce productivity.
Work with Partner Development and Technical Partner Managers to build and enable an ecosystem of services and solution partners aligned to manufacturing use cases.
Develop repeatable partner-led solutions and enable partners and customers to scale beyond one-off proofs of concept.
Own manufacturing customer pipeline and sales cycles, from initial engagement through solution shaping, partner alignment, executive buy-in, and commercial progression.
Partner with product, engineering, design, marketing, business development, and sales teams so market feedback informs roadmap, enablement, and launch readiness.
Lead SPECS’s manufacturing presence at major global events and conferences, including event strategy, demonstrations, messaging, and partner engagement with target customers.
Curate and help develop manufacturing thought leadership, including white papers, knowledge base content, customer-facing materials, and demand generation programs.
Help design and support executive briefings, workshops, and industry-focused events for manufacturing customers and partners at SPECS campuses.