Global Enterprise and Public Sector ABM/DBM Marketing Senior Manager
About The Position
The Global Enterprise and Public Sector ABM/DBM Marketing Senior Manager develops and delivers 1:1 Account-Based Marketing (ABM) and Deal-Based Marketing (DBM) strategies and programs for key accounts in Verizon Business. This is a highly specialized individual-contributor role that partners closely with Verizon sellers and account teams to define account-specific approaches and support targeted wins. The role supports Sales account managers in meeting reputation, relationship, revenue (pipeline), and retention KPIs. It defines ABM/DBM approaches using defensible account-selection criteria, deep account discovery, and strategies to influence buying-committee members. The successful candidate uses account insights and AI-driven tools to identify contacts and opportunities, generate meetings, accelerate opportunities through the funnel, and improve win rates. The position owns strategic marketing plans and program accountability, works collaboratively with Enterprise and Public Sector sales leadership and account owners, and designs personalized activation programs aligned with customer and buyer journeys and specific personas. It also uses AI tools and Verizon’s MarTech stack, oversees project strategy and delivery timelines, and reports initiative progress and impact to peers and senior leadership through a regularly maintained dashboard. This is a hybrid role with a defined work location that includes working from home and at least three days per week in the office. The scheduled work week is 40 hours.
Requirements
- Bachelor’s degree or four or more years of work experience.
- Six or more years of relevant experience, demonstrated through work and/or military experience or specialized training.
- Enterprise and/or Public Sector B2B marketing experience.
- Experience with Account-Based Marketing (ABM).
- Experience creating and executing marketing programs and campaigns and reporting results to senior leadership.
- Experience building clear, concise presentation decks with executive-level design and succinct storytelling.
Nice To Haves
- Deal-Based Marketing (DBM) experience.
- Ability to analyze results, identify gaps, and pivot strategies to deliver outcomes.
- Ability to build executive-level relationships and drive complex initiatives across matrixed teams.
- Strong understanding of Verizon Business wireless and wireline products.
- Deep familiarity with Enterprise and Public Sector buying motions, including identifying, mapping, and influencing buying-committee members across industries and verticals.
- Proficiency with AI tools and modern marketing technology stacks to drive personalization and deep account discovery.
Responsibilities
- Own and craft ABM and DBM strategic marketing plans and drive accountability for programs that meet agreed-upon business targets.
- Conduct deep account discovery to understand Enterprise and Public Sector organizations, their technology purchasing processes, and buying-committee motivators.
- Collaborate with Enterprise and Public Sector sales leadership and account owners to share accountability for ABM and DBM program success.
- Design activation programs for targeted accounts and build or source assets aligned to customer and buyer journeys and specific personas.
- Leverage AI tools and Verizon’s MarTech stack to deliver relevant and personalized ABM and DBM assets.
- Keep projects aligned with established strategy, manage timelines, and monitor program details and deliverable status.
- Report the progress and impact of ABM and DBM initiatives to peers and senior leadership through a regularly maintained dashboard.
- Support Sales account managers in achieving reputation, relationship, revenue (pipeline), and retention KPIs.
- Use account intelligence to identify new contacts and opportunities, secure meetings, accelerate opportunities through the funnel, and improve win rates.
Benefits
- Medical, dental, and vision benefit options.
- Short- and long-term disability insurance.
- Basic and supplemental life insurance.
- AD&D insurance.
- Identity theft protection.
- Pet insurance.
- Group home and auto insurance.
- Matched 401(k) savings plan.
- Up to 8 company-paid holidays per year.
- Up to 6 personal days per year.
- Paid parental leave.
- Adoption assistance.
- Tuition assistance.
- Other incentives and an award-winning total rewards package.
- Potential premium pay, such as overtime, shift differential, holiday pay, and allowances, depending on the role.
- Up to 15 days of vacation per year for newly hired employees, increasing with additional service.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
