Global Enterprise and Public Sector ABM/DBM Marketing Senior Manager

Verizon • Basking Ridge, NJ

1d • Hybrid

About The Position

Verizon is hiring a strategic marketer to deliver 1:1 Account-Based Marketing (ABM) and Deal-Based Marketing (DBM) strategy and program development for key accounts in the Verizon Business segment. This specialized individual contributor partners closely with Verizon sellers, account teams, and Sales leadership to define approaches that support account objectives and targeted wins. The role supports Sales account managers and Reputation, Relationship, Revenue (Pipeline), and Retention KPIs.

The position defines ABM/DBM approaches using defensible account selection criteria, deep account discovery, and strategies to influence buying committee members. It uses account insights and AI-driven tools to identify contacts and opportunities, secure meetings, accelerate pipeline progress, and improve win rates. The role owns strategic marketing plans and drives accountability for programs meeting agreed business targets.

This hybrid role has a defined work location and requires working from home and at least three days per week in the office, with the location set by the manager. The scheduled work week is 40 hours.

Requirements

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant experience, demonstrated through work and/or military experience or specialized training.
• Enterprise and/or Public Sector B2B marketing experience.
• Experience with Account-Based Marketing (ABM).
• Experience creating and executing marketing programs and campaigns and reporting results to senior leadership.
• Experience building clear, concise presentation decks with executive-level design and succinct storytelling.

Nice To Haves

• Deal-Based Marketing (DBM) experience.
• Ability to analyze results, identify gaps, and pivot strategies to deliver outcomes.
• Ability to build executive-level relationships and drive complex initiatives across matrixed teams.
• Strong understanding of Verizon Business wireless and wireline products.
• Deep familiarity with Enterprise and Public Sector buying motions, including identifying, mapping, and influencing buying committee members across industries and verticals.
• Proficiency with AI tools and modern marketing technology stacks to drive personalization and deep account discovery.

Responsibilities

• Define ABM/DBM approaches using defensible account selection criteria and conduct deep discovery for identified accounts.
• Develop strategies to influence key members of buying committees and support account Reputation, Relationship, Revenue (Pipeline), and Retention KPIs.
• Own and craft strategic ABM and DBM marketing plans, driving accountability for programs to meet agreed business targets.
• Understand Enterprise and Public Sector organizations, their technology purchasing processes, and buying committee members’ motivations.
• Partner with Enterprise and Public Sector Sales leadership and account owners to establish shared accountability for program success.
• Design activation programs for targeted accounts and build or source assets mapped to customer and buyer journeys and relevant personas.
• Use AI tools and the Verizon MarTech stack to deliver relevant, personalized ABM and DBM assets.
• Manage project alignment with strategy, timelines, program details, and deliverable status.
• Maintain a dashboard and report the progress and impact of ABM and DBM initiatives to peers and senior leadership.
• Use account intelligence to identify new contacts and opportunities, secure meetings, accelerate opportunities through the funnel, and improve win rates.

Benefits

• Medical, dental, and vision benefit options.
• Short- and long-term disability insurance.
• Basic and supplemental life insurance and AD&D insurance.
• Identity theft protection.
• Pet insurance and group home and auto insurance.
• Matched 401(k) savings plan.
• Up to 8 company-paid holidays per year and up to 6 personal days per year.
• Paid parental leave.
• Adoption assistance.
• Tuition assistance.
• Potential premium pay, such as overtime, shift differential, holiday pay, and allowances, depending on the role.
• Up to 15 days of vacation per year for newly hired employees, increasing with additional service.
• Incentive-based compensation with potential to earn more.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior