Global BD - Social Platform Partnerships

HoYoverse•Los Angeles, CA

About The Position

HoYoverse is seeking a Global BD - Social Platform Partnerships professional to develop and execute partnerships with global social and community platforms. The role identifies collaboration opportunities—including co-marketing campaigns, product integrations, and creator programs—and manages deals from opportunity identification and pitch development through negotiation, execution, and post-launch review. The successful candidate will build relationships with platform decision-makers, track platform and ecosystem developments, and coordinate with internal marketing, community, and product teams to align activations with broader campaign goals.

Requirements

  • 3 to 5 years of experience working at a global social or community platform in a business development, partnerships, or strategic alliances role.
  • Solid understanding of how platform partnerships are structured, how deals are completed, and how decisions are made internally on the platform side.
  • Track record of creating and executing strategic partnerships that delivered measurable results.
  • Ability to manage multiple deals at different stages.
  • Strong presentation, negotiation, and communication skills.
  • Self-motivated, organized, and a team player.
  • Passion for gaming, especially in the ACG space.

Nice To Haves

  • Experience working with gaming, entertainment, or digital content partners.

Responsibilities

  • Develop and execute partnership strategies with global social and community platforms, including platforms such as Discord, TikTok, YouTube, Twitch, Reddit, X/Twitter, Snapchat, and LINE.
  • Identify collaboration opportunities such as co-marketing campaigns, product integrations, and creator programs.
  • Provide expertise on platform partnership models, content policies, distribution mechanics, and monetization structures.
  • Manage the full deal lifecycle, from identifying opportunities and building pitches through negotiation, execution, and post-launch review.
  • Build and maintain relationships with platform product managers, partnership managers, and key decision-makers.
  • Monitor platform ecosystem trends, new feature rollouts, and emerging platforms to identify strategic opportunities for game IPs.
  • Work with internal marketing, community, and product teams to ensure partnership activations align with broader campaign goals.

Benefits

  • 100% employer-paid healthcare premiums for the employee and dependents.
  • Generous paid time off.
  • 401K / RRSP plan.
  • Employer-paid life and disability insurance.
  • Team-building activities throughout the year.
  • Flexible working hours.
  • Compensation may include company bonuses, sign-on bonuses, and a relocation package.
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