General Sales Manager

Deseret Management Corporation•Sacramento, CA

3d•$106,000 - $191,000•Onsite

About The Position

Bonneville Sacramento is seeking a General Sales Manager to lead, develop, and inspire its sales team and grow revenue and market share across its brands and platforms. The role focuses on building strong client relationships, creating integrated marketing solutions, and coaching Account Executives to achieve results for clients. The manager owns sales strategies, budgets, pricing, and advertising inventory management to meet or exceed monthly, quarterly, and annual revenue goals, while attracting and developing sales talent and fostering a collaborative, high-performing culture. This is an onsite role primarily based at Bonneville’s Sacramento site. Specific schedules will be determined by business needs and evaluated by managers and senior management; work configurations may change based on business needs and company discretion. The position is eligible for quarterly and annual performance bonuses. Compensation is $106,000–$191,000, determined based on the applicant’s qualifications and internal and external benchmarks.

Requirements

At least five years of successful sales experience.
At least two years of experience effectively managing a team to achieve sales objectives.
Demonstrated ability to lead, motivate, and develop a high-performing team in a positive, collaborative sales environment.
Knowledge of advertising-agency, direct, digital, and sponsorship sales, with a record of achieving budgets across multiple platforms.
Strong understanding of inventory management and pricing, with successful negotiation and upselling skills.
Strong proficiency with Microsoft Office applications and a thorough understanding of Nielsen ratings.
Ability to organize, analyze, and interpret statistical data, draw sound conclusions, and follow through on resulting actions.
Strong verbal, written, presentation, and interpersonal communication skills; ability to communicate information and instructions clearly, receive and interpret direction accurately, and maintain positive relationships with colleagues, vendors, and clients.
Strong organizational skills and attention to detail, including the ability to manage time, balance priorities, and complete work accurately with consistent follow-through.
Ability to manage stress, resolve unexpected problems, accept direction, adapt to changing needs, and take on unscheduled assignments.
Collaborative mindset, cooperative working style, and professional appearance and demeanor.
Ability to communicate effectively through oral and/or written communication and to receive, process, and maintain information.
Substantial physical movements involving the wrists, hands, and/or fingers, and ability to extend hands and arms in any direction with good eye-hand coordination.

Nice To Haves

College degree in business, communications, sales, marketing, a related field, or equivalent experience.
Experience with sales management systems such as WideOrbit and Boostr.

Responsibilities

Recruit, attract, coach, train, set goals for, and manage the performance of a strong sales team.
Develop and maintain sales strategies to meet or exceed broadcast and digital budgets, increase market share, and improve year-over-year performance.
Lead efforts to secure transactional and new business and grow existing client relationships with solutions addressing clients’ marketing needs.
Help the team create integrated marketing solutions using radio, online, mobile, social media, and sponsorship opportunities.
Manage advertising inventory, pricing, and rate negotiations to achieve sales goals and maximize revenue.
Hold weekly one-on-one meetings with Account Executives to review budgets, account progress, and sales activity; lead weekly staff meetings; regularly join sales calls; and attend other applicable meetings.
Plan and deliver training to strengthen the Sacramento sales team’s professional skills and knowledge of evolving media.
Represent and advocate for assigned brands internally and externally, building relationships with sales representatives, buyers, planners, and clients.
Partner with other Sales Managers and the Director of Sales on forecasting, inventory, goals, pricing, presentations, revenue-gap solutions, and day-to-day sales activities.
Work with Program Directors, Digital Teams, and Marketing to develop and execute effective client solutions.
Promote professionalism, ethics, integrity, customer service, performance, collaboration, accountability, and continuous improvement.
Maintain a valid driver’s license and safely drive a personal vehicle.