General Sales Manager

Toyota Marin•San Rafael, CA
•$96,000 - $300,000

About The Position

Toyota Marin is seeking an experienced, results-driven General Sales Manager (GSM) with a strong background in automotive finance, sales desk management, and team development. Toyota Marin’s Simple Price, Simple Process philosophy posts the best price upfront and avoids back-and-forth negotiations, aiming to provide a transparent, efficient, customer-focused car-buying experience. Sales professionals manage customer transactions from start to finish without a separate finance department. The General Sales Manager recruits, trains, and develops sales professionals; manages daily sales operations; structures deals; and drives sales performance and profitability. The role calls for a hands-on automotive leader with strong finance and desking skills, people-development abilities, and a proven record of delivering results. The position reports to the Sales Director. Pay is $96,000–$300,000 per year, consisting of base salary plus performance-based pay.

Requirements

  • Minimum 3 years of experience as an Automotive Finance Manager (F&I).
  • Minimum 2 years of automotive sales management experience.
  • Proven automotive sales desk experience with strong deal-structuring and closing skills.
  • Extensive knowledge of automotive financing, leasing, lender programs, and credit approvals.
  • Demonstrated ability to lead and develop successful sales teams.
  • Strong understanding of dealership operations, inventory management, and financial performance.
  • Excellent communication, leadership, analytical, and problem-solving skills.
  • Commitment to ethical practices, transparency, and customer satisfaction.

Nice To Haves

  • Toyota dealership experience.
  • Previous General Sales Manager experience.
  • Proficiency in Tekion DMS and DriveCentric CRM.
  • Experience in a streamlined, customer-focused automotive sales environment.

Responsibilities

  • Recruit, hire, train, motivate, and develop a high-performing sales team.
  • Lead daily new and pre-owned vehicle sales operations to achieve sales volume, profitability, and customer satisfaction objectives.
  • Desk and structure retail, lease, and finance transactions while supporting the Simple Price, Simple Process philosophy.
  • Provide guidance on lender approvals, credit challenges, finance programs, and deal structuring.
  • Coach sales professionals on financing, protection products, and managing the complete customer transaction, ensuring products are offered to every customer and never forced.
  • Monitor and improve key performance indicators, including closing ratios, gross profit, finance product penetration, lead conversion, and sales productivity.
  • Oversee inventory management, pricing strategies, aging, and inventory turn.
  • Ensure consistent CRM utilization, effective lead follow-up, and sales process accountability.
  • Maintain compliance with automotive sales, financing, and consumer protection regulations.
  • Collaborate with the Sales Director to execute strategies that drive dealership growth.
  • Foster a culture of accountability, teamwork, integrity, and continuous improvement.
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