General Sales Manager

Coconut Point Ford•Estero, FL
•Onsite

About The Position

Coconut Point Ford is seeking a high-energy, results-driven General Sales Manager to lead its sales department in Estero, Florida. The manager will oversee the sales team, enforce daily process discipline, maximize gross profit, and maintain an exceptional customer experience. The role calls for a proven leader who can build, coach, and hold a high-performing sales team accountable. The position offers performance-based commission compensation and the benefits listed below. The stated annual compensation range is $250,000 to $500,000.

Requirements

  • 2–5 years of proven experience as an automotive General Sales Manager or Sales Manager.
  • Demonstrated ability to build, motivate, and retain a productive, high-performing sales team.
  • Strong knowledge of local market conditions, trade appraisals, digital marketing promotions, and inventory management software.
  • Exceptional interpersonal, negotiation, telephone, and organizational skills.
  • Strong commitment to ethical business practices, process transparency, and regulatory compliance.

Responsibilities

  • Recruit, interview, onboard, and continuously coach sales consultants and department managers to optimize performance.
  • Plan and execute daily sales processes to meet monthly, quarterly, and annual sales volume and gross profit targets.
  • Ensure 100% CRM compliance for pipeline tracking, lead logging, and prompt customer follow-ups.
  • Partner with senior leadership to manage inventory mix, aging-vehicle strategies, and alignment with local market pricing.
  • Work with the sales team to desk deals, handle turn-overs, and actively assist in closing sales.

Benefits

  • Comprehensive health, dental, and vision insurance.
  • 401(k) retirement plan.
  • Paid time off (PTO) and paid vacation.
  • Professional development assistance.
  • Corporate employee discounts.
  • Performance-based commission structure described as aggressive and above the industry level.
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