General Sales Manager

Colton RV & Marine • Wind Gap, PA

8d • Onsite

About The Position

Colton RV & Marine is seeking an experienced General Sales Manager to lead its sales operation at the Pocono dealership in Wind Gap, Pennsylvania. The manager will take ownership of sales performance, team development, business operations, and the customer experience. The role calls for a hands-on leader who can set an example, make sound business decisions, develop employees, and build accountability while supporting the dealership’s growth.

Colton RV & Marine is a family-owned and operated dealership group that has been in business since 1962. Its mission is to provide a great experience for customers and team members, guided by the values of being driven, acting with integrity, and taking responsibility for every moment. The company describes opportunities for professional development, advancement, and growth as it expands.

Requirements

• Proven sales management experience and a track record of achieving results.
• Strong leadership skills and a passion for coaching and developing people.
• Excellent closing, negotiation, and deal-structuring abilities.
• Understanding of dealership financial performance, inventory management, and F&I operations.
• Strong judgment, problem-solving skills, and confidence in making decisions.
• Ability to hold people accountable while building a positive team culture.
• Willingness to travel for industry events, manufacturer meetings, and RV shows.
• An Ideal Team Player who is humble, hungry, and smart.

Nice To Haves

• RV, automotive, marine, powersports, or related dealership experience is preferred.

Responsibilities

• Lead sales volume, gross profit, inventory turns, and departmental profitability.
• Set sales goals, monitor results, and create accountability throughout the team.
• Work with salespeople to structure deals, overcome objections, and close business.
• Ensure consistent execution of the sales process and customer follow-up.
• Partner with Finance & Insurance to maximize performance while delivering a positive customer experience.
• Recruit, train, coach, and motivate sales professionals.
• Conduct regular sales meetings, individual coaching sessions, and ongoing training.
• Develop future leaders and promote continuous improvement.
• Set high expectations while fostering a positive workplace and lead by example with a hands-on approach.
• Monitor inventory, pricing, aging, merchandising, and product mix.
• Develop forecasts and action plans to achieve dealership objectives.
• Understand the financial drivers of the business and make decisions that improve performance.
• Work with Marketing, Service, Parts, and other departments to create a seamless customer experience.
• Build relationships with manufacturer partners and participate in factory visits, industry meetings, and RV shows.

Benefits

• Competitive compensation and benefits.
• Commitment to training and professional development.
• Opportunities for promotion from within and career advancement as the company expands.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed