General Manager - Sales
About The Position
The General Manager - Sales covers Alaska, Idaho, Washington, and Oregon as part of the West Region Sales team. The role leads and directs sales strategies and activities aligned with business goals, delivering volume, profit, and brand health while optimizing budget use. The General Manager motivates multiple independent distributors to align with business strategies and execute initiatives in retail outlets. The position reports to the Regional Vice President and works closely with the Region Leadership team, sales team, and distributors. It includes leading and developing colleagues, managing retailer or channel performance, strengthening customer partnerships, and planning sales operations strategies and reporting.
Requirements
- Bachelor’s degree in Business Administration, Sales, Marketing, or another relevant field, or equivalent experience.
- 10+ years of progressive experience in sales and key accounts management in the consumer or direct store delivery industries.
- Ability and willingness to travel regularly within the assigned market or territory, as well as occasionally outside it for meetings, training, and events.
- Authentic leadership, respect for differences, and a commitment to collaborative team culture.
- Ability to complete complex projects quickly and adeptly while understanding business priorities.
- Ability to build relationships and collaborate to achieve desired outcomes.
- Accountability for results, integrity, and honoring commitments.
- Commitment to learning and helping others grow.
Responsibilities
- Lead a team and support colleagues’ growth and development through career discussions and consistent one-on-one conversations.
- Lead a team accountable for designated retailer or channel volume, profit, and share performance through strategic customer partnerships.
- Coach the team to execute effectively in-market and identify opportunities to be the first choice for customers and consumers.
- Build strong relationships with customer executives and provide thought leadership on industry and category dynamics and retail execution.
- Build collaborative relationships inside and outside the company.
- Plan and implement operations strategies, process efficiencies, and tactics to help the sales organization achieve business goals.
- Develop weekly, monthly, quarterly, and annual sales performance reports for a management unit to help business functions reach objectives.
- Lead and direct sales strategies and activities, including motivating independent distributors to align with business strategies and execute retail initiatives.
Benefits
- Flexible work programs that support work-life balance.
- Volunteer opportunities, leadership experience, and networking through Business Resource Groups.
- Career growth and development through First Choice Learning opportunities.
- Competitive base salary and incentive plans.
- Parental leave.
- Health, dental, and vision benefits.
- Retirement savings plan with employer match.
- Paid time off, including holidays, vacation days, and sick days.
- Wellness Program.
- Employee Assistance Program (EAP).
- Brand clothing and swag, access to events, and free beer and beverages.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
