Automotive General Sales Manager

Rairdon Auto Group•Everett, WA
•$84,000 - $180,000•Onsite

About The Position

Rairdon’s Volkswagen of Everett is seeking an experienced automotive sales leader to lead its sales department, develop talent, and drive continued growth. The General Sales Manager will shape the department’s performance and culture while helping deliver an exceptional customer experience in a fast-paced dealership environment. Compensation is performance-based, with stated total annual compensation potential of $84,000–$180,000. The pay plan includes 6% of monthly new and used vehicle department gross profit, in accordance with the plan’s terms, as well as additional bonus opportunities for exceeding customer satisfaction targets and sales objectives. The company describes a performance-driven culture, established processes and expectations, opportunities for career advancement, and a supportive leadership environment. Benefits include medical, dental, and vision insurance; voluntary short-term disability, accident, critical illness, and hospital indemnity insurance; a 401(k) retirement plan with employer match subject to eligibility requirements; paid sick leave; and additional annual PTO for eligible full-time employees based on length of service.

Requirements

  • Proven experience as a Sales Manager in the automotive industry.
  • A strong track record of achieving and exceeding sales goals.
  • Excellent leadership, coaching, communication, and team-building skills.
  • Ability to analyze sales metrics and turn insights into action.
  • Experience using CRM software and other automotive sales tools.
  • Ability to thrive under pressure, adapt quickly, and lead confidently in a fast-paced environment.
  • Commitment to customer satisfaction, accountability, and continuous improvement.

Responsibilities

  • Motivate, develop, and support a high-performing automotive sales team.
  • Train salespeople in effective sales techniques, objection handling, closing deals, and delivering a strong customer experience.
  • Establish goals, monitor key performance metrics, and implement strategies to meet and exceed sales targets.
  • Help ensure customers receive attentive, professional service and resolve concerns promptly.
  • Support the team in explaining vehicle features, performance, benefits, and available options so customers can make informed decisions.
  • Oversee vehicle ordering, pricing, merchandising, and inventory levels in line with sales objectives and market demand.
  • Use CRM tools, sales reports, and performance metrics to identify opportunities and make informed decisions.
  • Keep current with automotive industry trends, product knowledge, and evolving customer expectations.

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Voluntary short-term disability insurance
  • Accident insurance
  • Critical illness insurance
  • Hospital indemnity insurance
  • 401(k) retirement plan with employer match, subject to introductory period and eligibility requirements
  • Paid sick leave
  • Additional annual PTO for eligible full-time employees based on length of service
  • Performance-based compensation
  • Additional bonus opportunities for exceeding customer satisfaction targets and sales objectives
  • Career advancement opportunities
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