WDEF-TV General Sales Manager

WDEF TV, Inc.•Chattanooga, TN

12d

About The Position

WDEF-TV is hiring a General Sales Manager to lead its Sales department. Reporting to the General Manager, this role manages sales revenue, departmental budgets, inventory, rates, traffic orders, staff performance, training, and recruitment. The General Sales Manager works with local and regional accounts, the station’s national representative firm, and internal marketing and creative teams to deliver sales promotions and commercial production. The role requires at least five years of media sales and managerial experience. A bachelor’s degree in marketing, business, advertising, sales, or a related field is listed; related experience may be evaluated as a substitute.

Requirements

Minimum five years of media sales and managerial experience.
Bachelor’s degree in marketing, business, advertising, sales, or a related field; related experience may be evaluated as a substitute.
Knowledge of a traffic system and comScore ratings.
Strong organizational, managerial, leadership, negotiation, forecasting, and analytical skills.
Strong computer skills.
Ability to interact effectively with peers, colleagues, outside counsel, consultants, and staff.
Ability to work within prescribed policy while maintaining flexibility and to follow detailed instructions.
Ability to meet daily deadlines and work irregular hours and occasional weekends.
Efficient time management and work habits; good attendance and punctuality.
Ability to direct work, gain cooperation, organize work and job procedures, perform under emotional stress, motivate others, and bring individuals together as a team.
Access to daily use of personal vehicle transportation and a current driver’s license.
Positive demeanor and unrelenting patience.

Responsibilities

Establish departmental revenue and expense budgets and operate within those parameters.
Maximize local, national, electronic media, and non-traditional sales revenue.
Review and control inventory daily.
Evaluate and adjust rates weekly or as needed.
Review and approve traffic orders for accuracy and rate integrity.
Conduct weekly sales meetings and weekly one-on-one performance reviews with each account executive.
Prepare corporate weekly reports.
Attain monthly, quarterly, and yearly budgets.
Create sales promotions, campaigns, and events.
Direct and assist the LSM and DSM with training and supervision of existing staff and recruitment of salespeople.
Supervise sales support staff.
Work directly with local and regional accounts and the station’s national representative firm.
Work with the Marketing Coordinator and Creative Services to execute sales promotions and commercial production.
Perform other duties as assigned.