WDEF-TV General Sales Manager

Wdef Tv•Chattanooga, TN

10d

About The Position

WDEF-TV is seeking a General Sales Manager for its Sales department. Reporting to the General Manager, this role oversees sales revenue, budgets, inventory, rates, traffic orders, sales staff, and sales support. The General Sales Manager works with local and regional accounts, the station’s national representative firm, and Marketing Coordinator/Creative Services to execute promotions and commercial production. The position also includes training, staff supervision and recruitment, and other duties as assigned. Candidates should have a bachelor’s degree in a related field, though related experience may be considered as a substitute, and at least five years of media sales and managerial experience. The role requires strong organizational, leadership, analytical, and communication abilities, and availability for irregular hours and occasional weekends. DMV and criminal background checks are conditions of employment.

Requirements

Bachelor’s degree in marketing, business, advertising, sales, or a related field; related experience may be evaluated as a substitute.
At least five years of media sales and managerial experience.
Knowledge of a traffic system and comScore ratings.
Strong organizational, managerial, leadership, negotiation, forecasting, and analytical skills.
Strong computer skills.
Ability to interact effectively with peers, colleagues, outside counsel, consultants, and staff.
Ability to work within prescribed policy while maintaining flexibility and follow detailed instructions.
Ability to meet daily deadlines and work irregular hours and occasional weekends.
Efficient time management and work habits; good attendance and punctuality.
Ability to direct work, gain others’ cooperation, and organize work and job procedures.
Ability to perform under emotional stress.
Access to daily use of personal vehicle transportation and a current driver’s license.
Positive demeanor, unrelenting patience, and ability to motivate others and build teamwork.

Responsibilities

Establish departmental revenue and expense budgets and work within those parameters.
Maximize local, national, electronic media, and non-traditional sales revenue.
Review and control inventory daily.
Evaluate and adjust rates weekly or as needed.
Review and approve traffic orders for accuracy and rate integrity.
Conduct weekly sales meetings and one-on-one performance reviews with each account executive.
Prepare corporate weekly reports.
Attain monthly, quarterly, and yearly budgets.
Create sales promotions, campaigns, and events.
Direct and assist the LSM and DSM with training, supervision of existing staff, and recruitment of salespeople.
Supervise sales support staff.
Work directly with local and regional accounts and the station’s national representative firm.
Work with Marketing Coordinator/Creative Services to execute sales promotions and commercial production.
Perform other duties as assigned.