General Sales Manager

Bonneville International•Sacramento, CA

1d•Onsite

About The Position

Bonneville Sacramento is seeking a General Sales Manager to lead, develop, and inspire its sales team. The role is responsible for growing revenue and market share across the company’s brands and platforms by building client relationships, creating integrated marketing solutions, and coaching Account Executives. The manager owns sales strategies, budgets, pricing, and advertising inventory management to achieve monthly, quarterly, and annual revenue goals. The position also recruits and develops sales talent and fosters a collaborative, high-performing culture that reflects Bonneville International Corporation’s vision, commitments, and values. This is an onsite position requiring the employee to work primarily at the Sacramento site. Specific schedules will be determined by business needs and evaluated by managers and senior management; work configurations may change at the company’s discretion. The role is eligible for quarterly and annual bonuses based on performance and established metrics. Compensation is $106,000–$191,000, with salary determined by evaluation of the applicant’s education, experience, knowledge, skills, and abilities, along with internal and external benchmarks.

Requirements

At least five years of successful sales experience, including two or more years effectively managing a team to achieve sales objectives.
Knowledge of advertising agency, direct, digital, and sponsorship sales, with a proven record of achieving budgets across multiple platforms.
Understanding of inventory management and effective pricing, with the ability to negotiate successfully and identify upselling opportunities.
Strong proficiency across Microsoft Office applications and a thorough understanding of Nielsen ratings.
Ability to organize, analyze, and interpret statistical data, draw sound conclusions, and follow through on resulting actions.
Strong verbal, written, presentation, and interpersonal skills, including the ability to communicate information and instructions clearly, receive and interpret direction accurately, and maintain positive relationships with colleagues, vendors, and clients.
Ability to manage time, balance multiple priorities, and complete work accurately with consistent follow-through.
Ability to manage stress, resolve unexpected problems, accept direction, adapt to changing needs, and take on unscheduled assignments when needed.
Collaborative mindset, cooperative working style, and professional appearance and demeanor.
Maintain a valid driver’s license and demonstrate the ability to safely drive a personal vehicle without exposing the company to serious liability risks.
Effectively receive, process, and maintain information through oral and/or written communication.
Perform substantial physical movements of the wrists, hands, and/or fingers, and extend hand(s) and arm(s) in any direction with good eye-hand coordination.

Nice To Haves

College degree in business, communications, sales, marketing, or a related field, or equivalent experience.
Experience with sales management systems such as WideOrbit and Boostr.
Demonstrated ability to lead, motivate, and develop a high-performing team in a positive, collaborative sales environment.

Responsibilities

Recruit and attract sales talent, and support employee success through coaching, training, goal setting, and performance management.
Develop and maintain sales strategies to meet or exceed monthly, quarterly, and annual broadcast and digital budgets, increase market share, and improve year-over-year performance.
Lead efforts to secure transactional business, develop new business, and grow existing client relationships by addressing clients’ marketing needs.
Help the sales team create integrated marketing solutions combining radio, online, mobile, social media, and sponsorship opportunities.
Manage advertising inventory, pricing, and rate negotiations to achieve sales goals and maximize revenue.
Hold weekly one-on-one meetings with Account Executives to review budgets, account progress, and sales activity; lead weekly staff meetings; join sales calls; and participate in other applicable meetings.
Plan and deliver training to strengthen the Sacramento sales team’s professional skills and knowledge of evolving media.
Represent and advocate for assigned brands internally and externally, building relationships with sales representatives, buyers, planners, and clients.
Partner with other Sales Managers and the Director of Sales on forecasting, inventory, sales goals, pricing, presentations, revenue-gap solutions, and day-to-day sales activities.
Work with Program Directors, Digital Teams, and Marketing to develop and execute effective client solutions.
Set high standards for professionalism, ethics, integrity, customer service, and performance while encouraging collaboration, accountability, and continuous improvement.