Chevrolet General Sales Manager

Jerry Seiner Salt Lake City•South Salt Lake, UT

About The Position

Jerry Seiner Chevrolet is seeking an experienced, hands-on General Sales Manager to lead its Chevrolet sales operation. The role works closely with the General Manager and sales management team to build a strong team, deliver a consistent customer experience, and meet sales and profitability goals. The successful leader is visible on the sales floor, develops managers and salespeople, and follows through on daily operations. The General Sales Manager leads and coaches the sales management team; recruits, trains, and develops staff; oversees sales operations and inventory; establishes performance goals and accountability practices; and coordinates with the General Manager, finance team, Used Car Manager, and marketing team. The role follows dealership policies and applicable regulations and requires availability for a dealership schedule that includes evenings and weekends.

Requirements

At least 3 years of automotive sales leadership experience, with a record of developing people and improving dealership results.
Experience leading and coaching managers, not only individual salespeople.
Strong understanding of dealership sales operations, inventory management, CRM follow-up, and finance and insurance processes.
Ability to use sales and customer satisfaction results to identify opportunities and coach the team.
Clear communication, sound judgment, and strong organizational skills.
Customer-focused, results-oriented approach and a consistent work ethic.
Availability to work a dealership schedule, including evenings and weekends.
Valid driver’s license and ability to meet dealership insurance requirements.

Nice To Haves

GSM experience or experience at a high-volume franchise dealership.

Responsibilities

Lead, coach, and hold the sales management team accountable for consistent execution and results.
Recruit, train, and develop salespeople and managers, building product knowledge and customer service skills.
Maintain an active presence on the sales floor to help managers coach their teams, support customers, and close deals.
Set and monitor goals for sales volume, gross profit, customer satisfaction, lead conversion, and Chevrolet performance objectives.
Reinforce the Jerry Seiner “Steps to the Sale” and consistent follow-up through the dealership’s CRM and sales processes.
Establish regular daily accountability, coaching, performance reviews, and save-a-deal support.
Oversee sales operations, including desking, negotiations, deal structure, and coordination with the finance team.
Forecast sales performance and communicate progress, opportunities, and challenges to the General Manager.
Manage Chevrolet inventory levels and days supply; partner with the Used Car Manager on shared inventory and sales priorities.
Work with the General Manager and marketing team on advertising, promotions, and lead-generation plans.
Follow dealership policies and applicable local, state, and federal regulations.