GMC General Sales Manager

Jerry Seiner North Salt Lake•North Salt Lake, UT

3d•Onsite

About The Position

Jerry Seiner GMC is seeking an experienced, hands-on General Sales Manager to lead its GMC sales operation in North Salt Lake, Utah. The role works closely with the General Manager and sales management team to build a strong team, deliver a consistent customer experience, and achieve dealership sales and profitability goals. The General Sales Manager is expected to be visible on the sales floor and provide consistent leadership, accountability, and follow-through in daily operations. The position oversees sales leadership and operations, including team development, sales performance, customer satisfaction, lead conversion, sales processes, deal structure, inventory, forecasting, and coordination with finance and marketing. The role follows dealership policies and applicable regulations. Availability to work evenings and weekends is required. Pre-employment screenings, including background screening, drug testing, and a motor vehicle record check, are required.

Requirements

At least 3 years of automotive sales leadership experience, with a record of developing people and improving dealership results.
Experience leading and coaching managers, not just individual salespeople.
Strong understanding of dealership sales operations, inventory management, CRM follow-up, and finance and insurance processes.
Ability to use sales and customer satisfaction results to identify opportunities and coach the team.
Clear communication, sound judgment, and strong organizational skills.
Customer-focused, results-oriented approach and a consistent work ethic.
Availability to work a dealership schedule, including evenings and weekends.
Valid driver’s license and ability to meet dealership insurance requirements.

Nice To Haves

GSM experience or experience at a high-volume franchise dealership is preferred.

Responsibilities

Lead, coach, and hold the sales management team accountable for consistent execution and results.
Recruit, train, and develop salespeople and managers, building a team with strong product knowledge and customer service skills.
Maintain an active presence on the sales floor, helping managers coach their teams, support customers, and close deals.
Set and monitor goals for sales volume, gross profit, customer satisfaction, lead conversion, and GMC performance objectives.
Reinforce the Jerry Seiner “Steps to the Sale” and consistent follow-up through the dealership’s CRM and sales processes.
Establish a regular cadence for daily accountability, coaching, performance reviews, and save-a-deal support.
Oversee sales operations, including desking, negotiations, deal structure, and coordination with the finance team.
Forecast sales performance and communicate progress, opportunities, and challenges to the General Manager.
Manage GMC inventory levels and days supply; partner with the Used Car Manager on shared inventory and sales priorities.
Work with the General Manager and marketing team on advertising, promotions, and lead-generation plans.
Follow dealership policies and applicable local, state, and federal regulations.