Automotive General Sales Manager (GSM) – Import Dealership
About The Position
A well-established import automotive dealership is seeking a hands-on General Sales Manager to lead its new and pre-owned vehicle sales departments. The role oversees daily sales operations and is responsible for driving results, maximizing profitability, developing high-performing teams, and delivering an exceptional customer experience while maintaining effective operational processes. The General Sales Manager will lead sales performance and profitability, manage dealership operations and strategy, develop managers and sales consultants, and promote a positive, accountable workplace culture. The position offers annual earning potential of $84,000–$180,000+, performance-based bonuses, benefits, and opportunities for career advancement.
Requirements
- At least 3 years of automotive sales management experience as a GSM, Sales Director, or Sales Manager.
- Proven success leading dealership sales operations and achieving performance goals.
- Strong experience desking deals, structuring transactions, and maximizing gross profit.
- Demonstrated ability to lead, coach, and develop successful automotive sales teams.
- Knowledge of new and pre-owned vehicle sales operations.
- Strong understanding of dealership KPIs, inventory management, and profitability.
- Experience using automotive CRM systems, desking software, and digital retail tools.
- Excellent communication, decision-making, and problem-solving abilities.
- Hands-on leadership style with strong accountability and process discipline.
- Ability to motivate teams while maintaining an exceptional customer experience.
Nice To Haves
- Import dealership experience.
Responsibilities
- Lead the new and pre-owned vehicle sales departments to achieve and exceed monthly sales objectives.
- Desk deals, structure transactions, and maximize front-end and back-end gross profitability.
- Monitor inventory, pricing strategies, vehicle turn, and overall sales performance.
- Drive retail sales volume while maintaining profitability and customer satisfaction.
- Identify opportunities to increase market share and improve dealership performance.
- Recruit, train, coach, and develop Sales Managers and Sales Consultants.
- Set clear expectations, accountability, and measurable performance standards.
- Lead daily sales meetings, review performance, and drive consistent execution.
- Build a motivated, disciplined, results-oriented sales culture and lead by example.
- Analyze KPIs, including closing ratios, gross profit, lead conversion, and inventory performance.
- Oversee CRM utilization, lead management, follow-up processes, and digital retail performance.
- Collaborate with dealership leadership on advertising, marketing, and customer acquisition strategies.
- Partner with Finance, Service, and other departments to improve operational efficiency.
- Implement and maintain effective sales processes and identify opportunities for improvement.
- Ensure dealership operations align with manufacturer standards and company expectations.
- Deliver an exceptional customer experience throughout the buying process and resolve customer concerns professionally.
- Promote a team-oriented workplace built on integrity, accountability, and respect.
Benefits
- Medical, dental, and vision insurance
- Paid time off
- Performance-based bonuses
- Career advancement and long-term growth opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
