Automotive General Sales Manager (GSM) – Luxury Dealership
About The Position
Bell Audi in Edison, New Jersey, is hiring an experienced Automotive General Sales Manager to lead its new and pre-owned vehicle sales departments. This hands-on executive leadership role is responsible for dealership sales performance, profitability, inventory strategy, customer experience, and team development. The GSM will lead managers and sales professionals, desk deals, manage inventory, and drive results while maintaining luxury brand standards and customer satisfaction. The ideal candidate has a demonstrated record of success in automotive dealership leadership, including experience increasing sales volume and profitability without sacrificing gross profit, customer satisfaction, or operational excellence. Luxury automotive experience is strongly preferred, particularly with Audi or comparable brands. This is a full-time opportunity with an annual earning potential of $175,000 or more, consisting of a base salary and performance-based incentives. Compensation depends on experience, leadership qualifications, and dealership performance.
Requirements
- Previous Automotive General Sales Manager experience.
- At least 5 years of automotive sales management experience.
- Proven success managing new and pre-owned sales operations.
- Demonstrated ability to drive sales volume while maintaining strong gross profitability.
- Extensive experience with desking, deal structuring, negotiations, and closing.
- Strong understanding of dealership financial statements, inventory management, and operational KPIs.
- Proven ability to recruit, develop, and lead successful management and sales teams.
- Strong CRM knowledge and ability to enforce sales processes and accountability.
- Exceptional communication, leadership, and problem-solving skills.
- Valid driver's license and acceptable driving record.
Nice To Haves
- Previous leadership experience with a luxury automotive dealership.
- Audi, Porsche, Mercedes-Benz, BMW, Lexus, or comparable luxury brand experience.
- Experience leading a high-volume, high-performing dealership sales operation.
- Strong understanding of luxury customer expectations and manufacturer performance standards.
- Proven success improving dealership profitability, CSI, inventory turn, and market share.
- Ability to balance aggressive sales performance with a premium customer experience.
Responsibilities
- Lead and oversee all new and pre-owned vehicle sales operations.
- Drive retail sales volume, front-end and back-end gross profitability, and overall dealership performance.
- Establish sales objectives and hold management teams accountable for results.
- Lead daily sales meetings, performance reviews, and management strategy sessions.
- Maintain a hands-on showroom presence, including assisting with desking, negotiations, and closing opportunities.
- Develop strategies to increase market share, customer retention, and dealership profitability.
- Deliver a personalized luxury automotive purchasing experience and maintain high standards of professionalism and customer engagement.
- Ensure sales processes align with Audi brand expectations and manufacturer guidelines.
- Build long-term customer relationships that generate repeat and referral business.
- Drive customer satisfaction, CSI performance, and brand loyalty.
- Oversee new and pre-owned inventory strategies, pricing, aging, and turn.
- Monitor market conditions and competitive pricing to maximize sales opportunities.
- Manage vehicle acquisition, appraisals, trade values, and inventory profitability.
- Analyze dealership financial statements, sales reports, gross profit, and operational KPIs.
- Identify opportunities to improve inventory efficiency, expense management, and departmental profitability.
- Recruit, train, coach, and retain high-performing sales managers and sales professionals.
- Set clear expectations, measurable goals, and consistent accountability.
- Develop future dealership leaders through mentorship and performance coaching.
- Maintain a positive, professional, results-oriented culture.
- Work with Finance, Service, BDC, and Marketing leadership to maximize dealership opportunities.
- Ensure CRM use, lead management, follow-up processes, and showroom activities meet dealership standards.
Benefits
- Medical, dental, and vision insurance.
- 401(k) with company match.
- Paid vacation and holidays.
- Ongoing professional development and leadership training.
- Career advancement opportunities.
- Opportunity to lead a respected luxury automotive dealership.
- Competitive base salary plus performance-based incentives.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
