Automotive General Sales Manager (GSM) – Luxury Dealership

Elite Recruiting Services • Edison, NJ

13d • $175,000 • Onsite

About The Position

Bell Audi in Edison, New Jersey, is seeking an experienced Automotive General Sales Manager to lead its New and Pre-Owned Sales Departments. This hands-on dealership leadership role is responsible for sales performance, profitability, customer experience, inventory strategy, and team development. The GSM will lead managers and sales professionals, oversee sales operations, desk deals, manage inventory, and deliver strong financial results while meeting luxury customer expectations and Audi brand standards. Previous Automotive General Sales Manager experience is required; luxury dealership experience is strongly preferred.

Requirements

• Previous Automotive General Sales Manager (GSM) experience.
• At least 5 years of automotive sales management experience.
• Proven success managing New and Pre-Owned Sales operations.
• Demonstrated ability to drive sales volume while maintaining strong gross profitability.
• Extensive experience with desking, deal structuring, negotiations, and closing.
• Strong understanding of dealership financial statements, inventory management, and operational KPIs.
• Proven ability to recruit, develop, and lead successful management and sales teams.
• Strong CRM knowledge and ability to enforce sales processes and accountability.
• Exceptional communication, leadership, and problem-solving skills.
• Valid driver's license and acceptable driving record.

Nice To Haves

• Previous leadership experience with a luxury automotive dealership.
• Experience with Audi, Porsche, Mercedes-Benz, BMW, Lexus, or a comparable luxury brand.
• Experience leading a high-volume, high-performing dealership sales operation.
• Strong understanding of luxury customer expectations and manufacturer performance standards.
• Proven success improving dealership profitability, CSI, inventory turn, and market share.
• Ability to balance aggressive sales performance with a premium customer experience.

Responsibilities

• Lead and oversee all New and Pre-Owned Vehicle Sales operations.
• Drive retail sales volume, front-end and back-end gross profitability, and overall dealership performance.
• Set sales objectives and hold management teams accountable for results.
• Lead daily sales meetings, performance reviews, and management strategy sessions.
• Maintain a hands-on showroom presence, assisting with desking, negotiations, and closing opportunities.
• Develop strategies to increase market share, customer retention, and dealership profitability.
• Provide a personalized luxury automotive purchasing experience and maintain standards for professionalism, presentation, and customer engagement.
• Ensure sales processes align with Audi brand expectations and manufacturer guidelines.
• Build long-term customer relationships that support repeat and referral business, customer satisfaction, CSI performance, and brand loyalty.
• Oversee new and pre-owned inventory strategy, pricing, aging, and turn.
• Monitor market conditions and competitive pricing.
• Manage vehicle acquisition, appraisals, trade values, and inventory profitability.
• Analyze dealership financial statements, sales reports, gross profit, and operational KPIs.
• Identify opportunities to improve inventory efficiency, expense management, and departmental profitability.
• Recruit, train, coach, and retain sales managers and sales professionals.
• Set clear expectations, measurable goals, and consistent accountability; mentor and develop future dealership leaders.
• Maintain a positive, professional, results-oriented culture.
• Collaborate with Finance, Service, BDC, and Marketing leadership to maximize dealership opportunities.
• Ensure CRM utilization, lead management, follow-up processes, and showroom activities meet dealership standards.

Benefits

• Medical, dental, and vision insurance.
• 401(k) with company match.
• Paid vacation and holidays.
• Ongoing professional development and leadership training.
• Career advancement opportunities.
• Competitive base salary plus performance-based incentives.
• Opportunity to lead a respected luxury automotive dealership. Compensation is based on experience, leadership qualifications, and proven dealership performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed