General Sales Manager

Bretz RV & Marine • Butte, MT

6d • Onsite

About The Position

The General Sales Manager leads sales operations at Bretz RV & Marine’s Butte dealership, overseeing new and pre-owned sales and guiding the Finance & Insurance team. The role is responsible for helping customers find RVs, boats, watercraft, and snowmobiles through a thoughtful, needs-based sales process and delivering a seamless buying experience. The manager works with dealership leadership and other departments to meet business goals, develop teams, manage inventory and financial processes, and uphold the dealership’s customer-service standards.

Requirements

• Proven experience leading sales teams in the RV, marine, automotive, or similar industries.
• Strong knowledge of sales systems, CRM tools, product details, and market trends.
• Ability to motivate and develop a high-performing team.
• Excellent problem-solving skills and a customer-first mindset.
• Willingness to roll up sleeves and pitch in wherever needed.
• Must work Saturdays; the schedule includes Sundays and one weekday off.

Responsibilities

• Build a culture of accountability and excellence in the sales department.
• Drive results against dealership goals for gross profit, unit volume, and finance penetration.
• Manage inventory levels, pricing, reconditioning, and lot and showroom presentation.
• Review deals, resolve dead deals, and support deal structuring.
• Oversee expense management and ensure pay plans, spiffs, and commissions align with company guidelines.
• Coach and develop Sales and F&I teams.
• Collaborate with leadership to maintain a pipeline of talent for future leadership roles.
• Resolve high-level customer concerns and complex trade or deal issues.
• Ensure consistent customer follow-up and a personalized customer experience.
• Coordinate promotions and ensure pricing and specials are effectively communicated.
• Plan and execute off-site shows and on-site events, including staffing and logistics.
• Collaborate with Operations, F&I, Parts, and Service to deliver seamless customer experiences.
• Work with the Operations Manager to support unified operations and customer satisfaction.
• Work with the Business/F&I Manager to secure financing and maximize profitability.
• Mentor and develop salespeople.
• Pitch in wherever needed to support dealership operations and customer engagement.

Benefits

• Excellent earning potential and advancement opportunities.
• Comprehensive medical benefits package with multiple plan options, including vision and dental.
• 401(k) retirement plan with employer match.
• Employee discounts and borrowing program.
• Profit-sharing.
• Family-oriented environment where work-life balance is valued.
• Team-building activities and events throughout the year.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed